Business Objects, NetIQ Target Analytics

Tools enhance views of business data and Web site activities.

New offerings from business objects S.A. and NetIQ Corp. will give enterprises a more complete picture of business data, both companies said.

Business Objects last week announced Dashboard Manager, a product for developing and administering executive dashboards that lets users track business performance. Also last week, NetIQ announced WebTrends Reporting Series 6.0, which is designed to give a more detailed analytical view of a companys Web site.

Business Objects has devolved Dashboard Manager as a separate product from its Application Foundation analytic framework to make it easier for customers to build and deploy dashboards, said company officials, in San Jose, Calif. Dashboard Manager includes metrics and rules analytic engines that track key performance indicators and provide alerts of changing business conditions. Additional analytic engines support segmentation, prediction and forecasting, and quality control analysis.

All this gives users broader visibility into the current state of the business and enables them to track business performance against strategic goals and corporate strategy. Dashboards can be personalized to match individual users job descriptions and can be revised as business conditions change.

Through a new reseller agreement with Visual Insights Inc., Business Objects is adding more advanced visualization capabilities within management dashboards and score cards built using Dashboard Manager, such as three-dimensional analysis and mapping.


Business Objects Dashboard Manager
  • Provides metrics and rules analytic engines that track key performance indicators and provide alerts of changing business conditions
  • Offers additional engines for segmentation, prediction and forecasting, and quality control analysis
    NetIQs WebTrends Reporting Series 6.0
  • Provides Web site reporting with the same level of functionality for its hosted service and licensed offerings
  • Does segmentation analysis for measuring performance of loyalty campaigns
Meanwhile, NetIQ is adding the same level of function to its hosted Web site reporting service as is available in its licensed software offering. The San Jose companys WebTrends Reporting Series 6.0 encompasses WebTrends Reporting Center 6.0, its flagship software, and WebTrends Reporting Service 6.0, a hosted service formerly known as WebTrends Live.

Both offerings are built on a client-side data collection technology called SmartSource Data Management, the first time such technology has been available in a WebTrends software application.

WebTrends hosted Reporting Service 6.0, available now, includes all the benefits of the licensed software version, Reporting Center, including insight into Web visitor behavior through custom templates and dashboards, as well as custom reports on Web site activity.

New insight features available in both the licensed and hosted versions of the software include Segmentation Analysis, which enables customers to compare the effectiveness of their loyalty campaigns with metrics such as Visit Frequency and Lifetime Value. These capabilities help customers segment their most valuable visitors to encourage repeat business and determine the most effective ways to retain visitors and customers, NetIQ officials said.