Celequest Releases BAM Application

The company is the latest startup to release applications in the business activity monitoring space.

Celequest Inc., a startup, will emerge this week with a new offering in the fledgling real-time, event-driven business intelligence space known as business activity monitoring, or BAM.

The company, headed by Informatica Corp. co-founder and former President and Chief Operating Officer Diaz Nesamoney, will announce the general availability of its Celequest 2.0 product on Monday.

The software monitors business events, relating them to historical or contextual information from data warehouses or operational systems, then alerts users to exception conditions as they occur, according to Celequest officials in Redwood Shores, Calif.

Celequest 2.0 has four integrated components, including the Activity Server, which provides a "streaming" database technology that caches temporal views of events and integrates historical context data. The Activity Server utilizes an Adaptive Modeling Engine that executes business rules, manages exception conditions, and enables dynamic event modeling, including time-series analysis, officials said.

The Scenario Modeler component allows users to model complex analytical scenarios and evaluate them as they happen within a Microsoft Excel-like interface. Alerts are presented via the Activity Dashboard while the Application Workbench component creates baseline business views and data models to represent ongoing business activity; this information is then correlated with contextual information to provide a meaningful picture of the activity, officials said.

The software can be used to monitor business events such as an increase in call volume in a call center; changes in investment positions; inventory levels falling below a certain threshold; a demand forecast drop; and an increase in product returns. Its targeted toward customers in the financial services, retail, manufacturing and Homeland Security verticals.

Celequest 2.0 is available now, with initial deployments starting at $100,000. The software is certified to run on Microsoft Windows 2000, Solaris, HP-UX, AIX and Linux and supports BEA Systems Inc.s WebLogic, IBMs WebSphere and the open-source JBoss application servers, which it requires for optimal performance.

Other startups to recently release applications in the BAM space include FirstRain Inc., of New York, whose CEO is former MicroStrategy Inc. executive Gaurav Rewari; and Iteration Software, of Mountain View, Calif., whose founder and CEO is Ken Gardner, founder of Sagent Technology Inc.