Clari AI-based Platform Connects Enterprise Go-to-Market Teams

NEW-PRODUCT NEWS: Connected Revenue Operations breaks down data silos and enables full-funnel accountability across sales, marketing and customer success to improve B2B effectiveness.

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Data platform maker Clari has launched a new enterprise revenue operations platform, adding automation and AI analytics to all parts of the revenue team--including sales, marketing, and customer success.

Incorporating business activity data from an ecosystem of dozens of partners, the new product remakes revenue operations to be more connected, efficient and predictable. The Sunnyvale, Calif.-based company bills it as "the first connected revenue operations platform for the enterprise."

Clari's Connected Revenue Operations platform is designed to help B2B organizations increase win rates, shorten sales cycles and improve forecast accuracy by using AI and automation to create full accountability across go-to-market teams.

Built on a time-series database purpose-made for revenue operations, Clari automatically captures all contact and activity through integration with dozens of different systems, including marketing automation, CRM, email, calendaring, telephony, content management and conversations. Using automatic snapshotting, Clari combines execution history with real-time activity to create AI insights that help customers drive pipeline, improve conversions, forecast the business and reduce churn.

“Too often, go-to-market teams operate in disconnected silos,” said Andy Byrne, CEO and co-founder at Clari. “We’re fixing this by using AI and automation to connect real-time business activity with back-office systems and processes so teams spend less time entering data, and sales, marketing, and customer success are always on the same page. Bridging these silos makes every campaign, QBR and forecast call more data-driven and actionable.”

As part of the new platform, Clari gives marketers new visibility into sales activity and access to previously invisible contacts. Clari Autocapture automatically harvests sales contacts that aren’t logged, updating the CRM, enriching them, and mapping them to the right accounts and opportunities. Early experience customers have realized net increases of up to 70 percent of marketable contacts, allowing them to improve ABM coverage, nurture the right accounts to build pipeline, increase conversions and improve the accuracy of marketing attribution.

The new platform launched with a range of new data integrations that connect leading ecosystem partners including Chorus.ai, Dialpad, DiscoverOrg, Gong.io, Highspot, Outreach, PFL, RingCentral, Salesloft, Sendoso, Showpad and Yesware. With these integrations, contacts, business activity, and prospect engagement data are automatically captured and connected, Clari said, providing a complete picture of the business that improves transparency and informs operational cadences like QBRs, 1:1’s and forecast calls.

Clari said it is used by hundreds of sales, marketing and customer success teams at B2B companies, including Symantec, Lenovo, Dropbox and Okta to drive pipeline, audit deals and accounts, forecast the business and reduce churn. For more information, go here.

Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 13 years and more than 4,000 articles at eWEEK, he has distinguished himself in reporting...