Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Cloud
    • Innovation
    • IT Management
    • Virtualization

    Cloud Elements: Product Overview and Insight

    By
    Chris Preimesberger
    -
    May 20, 2019
    Share
    Facebook
    Twitter
    Linkedin
      PO_CloudElements

      Today: Cloud Elements (API virtualization and integration)

      Company description: Cloud Elements claims to bring harmony to the world of application programming interfaces (APIs), allowing software providers to innovate faster and plug into digital ecosystems. The company’s one-to-many virtualized API integration platform enables developers to unify thousands of APIs, build common data models for core business functions, and reduce the pain, cost, and complexity of integration. Founded in 2012, Cloud Elements is headquartered in Denver, Colo., and serves customers worldwide.

      The company’s latest platform includes new features that virtualize API integration, making it easier for software and service teams to proactively build, manage and scale digital ecosystems that accelerate product adoption and improve customer experience. The new platform addresses two big challenges for today’s development teams: 1) Reducing the pain, cost, and complexity of integration, which sucks up developer time and distracts from product innovation; and 2) increasing market opportunity by enabling customers to quickly adopt new software that works with their existing applications, while enabling collaboration across their extended ecosystem of customers, prospects, partners and supply chains.

      Cloud Elements’ customer base includes large software platform companies such as SAP, IBM and Axway; independent software vendors DoubleDutch, FinancialForce, Microstrategy and Sage; financial technology providers Danske Bank, FIS, PaySimple and Western Union; and digital business units of large enterprises, such as Dun & Bradstreet and Xerox.

      The privately held company was founded by CEO Mark Geene, an experienced SaaS executive and API enthusiast with experience at Oracle, IBM, AT&T, TenFold and Dorado Software. Cloud Elements has raised three rounds of founding, including a Series C ($25 million) in 2019 led by Mercato Partners, with additional funding from existing investors Access Ventures, American Express Ventures, Grotech Ventures, Harbert Growth Partners, Rally Ventures, and Upslope Ventures. Cloud Elements’ total capital raised is $46.2 million.

      Markets:  API integration, SaaS, digital ecosystems, enterprise software

      International Operations: Denver (HQ), Dallas, Surrey, U.K.; Hyderabad, India

      Product and Services: Cloud Elements 3.0 changes the economics of integration, allowing APIs to work in uniform ways across hundreds of applications while sharing common data models. Instead of requiring developers to build point-to-point connections using inconsistent APIs, Cloud Elements starts by unifying APIs with enhanced capabilities for authentication, discovery, search, error handling and API maintenance. These elements can then be combined into workflows (aka Formulas) that automate business processes across applications. Elements and Formulas can be easily modified, shared and re-used, significantly improving developer productivity. Elements also shield developers from underlying API changes, significantly reducing maintenance costs.

      Key Features

      Major features of Cloud Elements 3.0 include:

      • Elements: Pre-built or custom integrations with enhanced capabilities for authentication, discovery, search, error handling and API maintenance. Cloud Elements 3.0 includes more than 200 pre-built integrations for a broad array of cloud applications and services, including ERP, CRM, human capital, finance, e-commerce, field service, payments, marketing, messaging, database, storage, and social applications.
      • Formulas: Workflows that automate business processes across applications.
      • Virtual Data Hubs: Data models that provide a normalized view of “accounts,” “orders,” “payments” or other data objects, allowing companies to manage data they care about in the structure that is optimized for their application or business.
      • Conductor: A visual integration feature that allows customer success and professional services teams to build and manage workflow without code. Conductor features an intuitive visual interface for all skill levels, without sacrificing on power and capability.

      Insight and Analysis 

      G2 Crowd has 66 peer reviews of Cloud Elements. Things users liked best: Cloud Elements enables users to handle a few things that otherwise would have been very difficult. The platform fills-in some missing features that some endpoints don’t offer. It also enables users to handle importing large amounts of data, which is particularly important when onboarding new customers. Finally, Cloud Elements makes it much easier to manage the authentication credentials for connecting to each different platform. Another aspect of working with Cloud Elements has been that it is a responsive partner, providing excellent support.

      Other insights: Early adopters of the Cloud Elements platform may have some issues. Some of the API hubs are more mature than others, and early adopters didn’t get as much code reuse as they would have liked for subsequent integrations within a hub. Not a difficult problem to solve, however.

      Gartner Peer Reviews has 11 verified reviews of Cloud Elements: Users have generally reported that their overall experiences were positive. The sales process went smoothly, and the initial implementations were fairly easy. The only hiccups encountered were with tracking and prioritizing issues and requests. Once users were able to identify where the gaps were, the implementation team immediately established a plan and executed on it. All concerns were taken care of quickly.

      eWEEK Score: 4.7/5.0

      List of current customers: Cloud Elements’ customer base includes large software platform companies such as  SAP, IBM and Axway; independent software vendors like DoubleDutch, FinancialForce, Microstrategy and Sage; financial technology providers such as Danske Bank, FIS, PaySimple and Western Union; and digital business units of large enterprises, such as Dun & Bradstreet and Xerox.

      Delivery:  SaaS/cloud subscription

      Pricing:  For pricing information, go here. 

      Other key players in this market:  Mulesoft, Informatica, Dell Boomi, SnapLogic, Jitterbit, Oracle

      Contact information for potential customers:  cloud-elements.com

      Phone: +1.866.830.3456

      Email: [email protected]

      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×