Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Enterprise Execs Claim Encouraging Results From Hadoop Deployments

    By
    David Needle
    -
    June 12, 2015
    Share
    Facebook
    Twitter
    Linkedin
      Handoop Panel 2

      SAN JOSE, Calif.—With any new technology there are likely concerns about whether it’s worth the investment in time, expense and deviation from the tools and infrastructure any organization is already familiar with.

      But a panel of enterprise IT executives speaking at the Hadoop Summit here said they have no regrets about diving in with Hadoop to help manage their increasingly large pools of big data.

      “There are always going to be the ‘it will never work people.’ I would say kill the fear. Haters to the left. Just go for it and get started,” said David T. Lin, leader and evangelist at Symantec.

      Chris Dingle, director of customer intelligence at Canadian cable giant Rogers, said his company had a Hortonworks implementation of Hadoop going in five business days. “We started off by making a business use case, which really brings people’s time and energy and passion to the table,” said Dingle.

      As a leading vendor of consumer and enterprise security products, Symantec has been dealing with big data for years with an urgent need to detect security threats as quickly as possible from among the hundreds of millions of endpoints it monitors. Lin says Symantec’s adoption of the Hadoop-based Hortonworks Data Platform has allowed it to scale its detection and remediation systems faster.

      With its earlier big data analysis system, Lin said there were instances following a large-scale attack when its security system would get backed up and detection would take three to four hours. “That’s unacceptable. With Hadoop, the latency is down to seconds,” said Lin. “That means instead of customers waiting, protection comes in seconds. That’s an order of magnitude of change. And we’re confident as we scale out the response time will still be seconds.”

      Telecommunications carrier Verizon is another company that’s using Hadoop to get a better handle on its big data needs. Rob Smith, executive director of IT at Verizon, said its long-established data warehouse system was too static in terms of not giving the company the latest customer insights.

      For example, customer churn, where users sign up for a service, but quickly drop it, is a big deal for carriers. “When you have over 100 million customers, any small change is significant,” said Smith. With Hadoop, Smith says Verizon was able to do a click-stream analysis of social media and searches related to Verizon.

      “All those data points have a connection to customer behavior and intention,” he said. With its Hadoop system in place, Verizon was able to create a more “holistic platform” of different data feeds that let the company identify complaints and other issues more quickly.

      “We do iconic [product] launches, and now we can see sentiment and where there’s confusion and we’re able to make adjustments in real time and see the call center volumes go down,” Smith said.

      Another company with well-established big data credentials is $50 billion oil and gas services giant Schlumberger. Anil Varma, vice president of data and analytics at Schlumberger, says it is still “early days” toward his ultimate goal of having all of the company’s business and operational data together in one place.

      “We want to get a consistent view of everything—that’s the long-term vision,” said Varma. With its Hadoop implementation though, Varma feels things are headed in the right direction.

      “We like Hadoop because it’s an integrated ecosystem that’s consistent no matter who queries it. You look at processes the same way as you look at business lines,” he said. “As you connect the activities of the company horizontally, your notion of a process expands beyond the business lines.”

      In a later session, well-known business author and consultant Geoffrey Moore said Hadoop has grown a lot since he spoke at the conference a few years ago.

      “I remember in 2012 everyone was like, ‘All we are saying is give Hadoop a chance'”—a twist of a Beatles lyric that drew a laugh. “It was a gathering of the faithful. Now we’re at the use case phase. We’re across the chasm,” he said, in reference to his best-selling tech marketing book Crossing the Chasm. “Perhaps not in the Tornado [another book reference, Inside the Tornado], but there are compelling use cases.”

      Avatar
      David Needle
      Based in Silicon Valley, veteran technology reporter David Needle covers mobile, bi g data, and social media among other topics. He was formerly News Editor at Infoworld, Editor of Computer Currents and TabTimes and West Coast Bureau Chief for both InformationWeek and Internet.com.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×