Google+ to Challenge Facebook in Business Brand Ads

Google+ has the potential to be a major money-making social ad platform for brand advertisers. Google, which is working on allowing business pages, will challenge Facebook in this regard.

Though it's early days for Google+, the social network has shown signs of keen user engagement, according to statistics rattled off by none other than Google CEO Larry Page July 14 during the company's second-quarter earnings call.

Google+ has over 10 million users and rising, as the search giant has reopened invites since July 10. Google+ users are sharing over 1 billion items each day. Moreover, users are clicking the +1 recommendation button 2.3 billion times a day.

"We've been really excited about Google+ really improving the overall experience like how you would share in real life," Page said on the earnings call. "And we're getting great reviews on that. And there's a lot of magic built into the product that exposes that."

Business advertisers looking to exploit social media for marketing messaging and ultimately financial gain are angling to seize on that magic Page alluded to. But other than a first mover experiment from Ford Motor Co and a few other select companies, they will have to wait a little longer.

Christian Oestlien, the advertising lead on Google+, has asked businesses, and other organizations not to fashion business brand pages-similar to Facebook Pages-so that Google can optimize the business-user experience.

Oestlien said on his Google+ profile page Google is very excited about boosting the business experience with rich analytics and the ability to connect that identity to Google's major money-making AdWords business.

While Google is actively working on fulfilling business pages demand, it is picking some of thousands of applicant companies to test out business pages on Google+ before the tech giant rolls out on a wide scale.

"We're going to take a small group of brands, businesses and other entities and create profiles for them and see how users interact with them via circles, through the stream and even how they communicate with them through Hangouts [Google+ group video chat]," Ostelien said.

The consensus among most analysts is that Google+ will indeed help the search company make more advertising money, but even it won't capture the social crown from Facebook.