The Web is all abuzz with the Grass Is Always Greener On The Other Side Of the Firewall stories about Google preparing an online payment system (a la EBays PayPal) to be called GBuy while EBay is preparing a contextual Web ad service (a la Googles AdWords) to be called EBay AdContext.
But the most reality-based analysis is that Ebay and Google are proving to be the quintessential example of coopertition (is there an accepted spelling yet for that blend of cooperation and competition?). Google is already sending a lot of business to EBay and EBay is returning the favor. If you look beyond the headlines, both services have key differences that make them truly not rivals.
Read the entire StorefrontBacktalk.com story here.