1How Microsoft, LinkedIn Will Integrate their Cloud Business Services
2Don’t Expect Drastic Changes to the LinkedIn Social Network
3LinkedIn Is Coming to Outlook and Office
LinkedIn will be integrated into Microsoft Outlook and the broader Office suite, Microsoft CEO Satya Nadella confirmed Dec. 8. While details are slim, it’s believed that LinkedIn information including profiles will be available through Outlook, providing users more actionable information than what’s in the service now. Look for similarly useful information across Word and other Office applications.
4LinkedIn Will Be Baked in Windows
5There Will Be Resumé Integration in Office
6LinkedIn Will Expand Its Ad Program
LinkedIn offers advertising in the form of sponsored, or paid, content. Historically, that content has been limited to its services. Looking ahead, Microsoft says it will expand the ad program to run them across the software giant’s many “properties.” Look for LinkedIn’s ads to cover far more people and be much more useful to the average marketer.
7LinkedIn Comes to Active Directory
8LinkedIn Learning Expands to Office 365
In addition, LinkedIn offers a service called Learning, wherein users can participate in digital courses, learning events and other opportunities to learn new skills. While it’s unclear exactly how it will work, Microsoft says the learning platform will be integrated into Office 365 and the “Windows ecosystem,” so users can have more places to brush up on the topics that matter most to them.
9There Will Be a Business News Desk for MSN
10Expect Social Selling in Sales Navigator
Microsoft wants to improve the sales experience across its Sales Navigator and Dynamics 365 platforms, and believes LinkedIn could be just the ticket to help it do that. Microsoft believes it can “redefine” social selling through the platforms by using some LinkedIn services. It’s not clear how it plans to achieve that goal, but look for social elements to come to the sales process in short order.
11Nadella Wants to Improve Productivity Through Office and LinkedIn
In a statement celebrating the acquisition, Nadella said his ultimate goal is to improve productivity for users of both Microsoft services and LinkedIn. He noted his initiatives with LinkedIn will focus on users developing new skills, finding new jobs and being able to “connect and collaborate with colleagues.” The tie-up between Office and LinkedIn, he believes, will help Microsoft accelerate that goal.