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    HP Launches Paperless Rebates

    By
    Chris Preimesberger
    -
    May 25, 2007
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      Hewlett Packard customers now have the option to redeem rebates online—without submitting any paperwork—when purchasing consumer technology products at the HP Home & Home Office Store, the Palo Alto, Calif., company announced May 24.

      The “paperless” rebate program gives U.S. customers the option to redeem their rebates by entering just two pieces of information online—their order number and billing zip code—instead of completing a mail-in rebate form.

      The simplified process, which the company launched earlier in May, is intended to offer customers greater convenience, a company spokesperson said.

      “Our customers were asking us for a way to simplify the paperwork process, so this is what we decided to do,” Cindy Zelanis, director of operations for HP Home Store told eWEEK.

      HP also expects that the online program will speed up the rebate process overall, Zelanis said.

      As of now, it takes about eight to 10 weeks (“at the longest,” Zelanis said) for a customer to receive the rebate credit.

      HP offers numerous items for purchase online, including notebook and desktop computers, monitors, accessories, printers and supplies, televisions, digital cameras, entertainment centers, mobile devices and service programs.

      “The HP Home Store continually gathers feedback from our customers in order to improve their online experience; they told us that they wanted a simpler rebate program,” said Sam Taylor, senior vice president, Consumer Direct, HP.

      “We responded by providing customers with the option to quickly and easily submit rebates online so that they can enjoy a simpler and more convenient shopping experience.”

      Rebates average “about $50 to about $150,” Zelanis said, although the site indicates that a customer can get as much as $4,000 cash back upon buying an HP solvent printer.

      Shoppers may customize desktop and notebook PCs based on their personal preferences and choose from a selection of supplies and accessories at the HP Web site or by calling 1-888-999-4747.

      Check out eWEEK.coms for the latest news, views and analysis on technologys impact on retail.

      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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