IBM Drives Big Data, Cloud, Mobile, Social Adoption for Enterprises

IBM announced new products at its Impact 2013 conference aimed at driving enterprise adoption of big data, cloud, mobile and social technologies.

LAS VEGAS—IBM unveiled new business process and integration software and services that will enable enterprise organizations to accelerate adoption of core technologies of the day, including big data, cloud, mobile and social business technologies.

In addition to announcing the MessageSight, an appliance designed to help organizations manage and communicate with the billions of mobile devices and sensors found in systems such as automobiles, traffic management systems, smart buildings and household appliances, IBM also announced it is extending its business process management (BPM) and operational decision management (ODM) products to integrate with the IBM MobileFirst portfolio. With access to these MobileFirst capabilities, users can now infuse their processes and operational decision making into custom mobile apps, accelerating the delivery of mobile BPM applications and tapping into location, camera and notification features, IBM said. IBM made the announcements at its IBM Impact 2013 conference (April 28-May 2) here.

Indeed, for organizations seeking a fast, easy and cost-effective way to manage business operations, IBM is making both BPM and ODM products available on the SmartCloud as a software-as-a-service (SaaS) offering. These advances in cloud options for business processes complement a new release of IBM Blueworks Live, a SaaS-based cloud offering that enables clients to capture, document and understand the decisions that businesses use to run their operations.

With this announcement, IBM is also bringing together its consulting expertise to enable clients to make their business operations more agile and customer-centric. As industries rapidly transform and customer demands increase, businesses are under pressure to aggressively stay in touch with—and even ahead of—their customers' needs. To help business leaders design their operations for change, IBM is announcing new BPM products that combine IBM Global Business Services' deep industry and process expertise with IBM software to enable clients to be proactive and respond rapidly. These products will initially target the banking, insurance and financial markets, and health care industries.

"The technology shifts created by big data, cloud, mobile and social business are drastically changing the business landscape, driving an intelligent, interconnected and instrumented world that is smarter than ever before," Marie Wieck, general manager of WebSphere at IBM, said in a statement. "To be competitive on today's Smarter Planet, successful businesses must find ways to extend and connect their existing infrastructures to the billions of mobile devices and M2M [machine-to-machine] technologies that now exist. IBM's new offerings, being rolled out today, will simplify this process drastically."

IBM also said that on a Smarter Planet, business processes must be instant, seamless and insightful. Whether an insurance agent in the field needs to process a claim or a doctor requires immediate test results to seamlessly route patients through a hospital, these tasks are expected to be simple and immediate.

WestJet Airlines, a low-cost carrier based in Canada, is using IBM ODM software to enrich the travel experience for the more than 50,000 customers it serves daily. To better meet the needs of today's always-connected traveler, WestJet is using IBM technology to provide customers with notifications, from the moment they decide to take a trip to the day they return. Using IBM software, WestJet is integrating its notification capabilities with customer identity to provide customers with critical information at the right time through various channels. For instance, if an aircraft has changed to an alternate gate, travelers are now sent a real-time notification containing the new gate information.