IBM PureSystems Beat Out HP, Dell for Cloud Win

IBM announced that Indian hosting and solutions provider ESDS selected IBM PureSystems to support its cloud offerings over Dell and HP.

IBM announced that its PureSystems family of systems and solutions beat out offerings from Hewlett-Packard and Dell to win a deal with Indian IT infrastructure services and solutions provider ESDS.

IBM said ESDS selected IBM PureSystems to bring greater business efficiencies in their cloud architecture as well as provide hosting services for customers.

"We selected IBM's Smarter Computing approach and PureSystems as it was the best platform to meet our business needs," said Piyush Somani, CEO and managing director of ESDS, in a statement. "The combination of IBM's technical expertise and focus on driving innovation with advanced technologies will enable us to grow our business."

ESDS selected IBM PureSystems over Dell and HP after a review of overall capabilities. PureSystems offered the scale-in system design, cloud-ready architecture, longer life cycle and easy scalability that ESDS was looking for in a new system, the company said. With the addition of Flex Systems Manager, ESDS can now control their entire IT infrastructure—including compute, storage, network and other capabilities—from a single window pane. This has simplified their overall management capabilities and cut down infrastructure costs.

"Additionally, IBM PureFlex offers a compelling value proposition designed to scale on-demand, depending on our business needs," Somani said. "Life cycle of the product we were considering was another important criterion for us. PureFlex was our only option to have a scalable and flexible cloud infrastructure which can last for the next 10 years."

Facing a growing number of customers in need of additional hosting services, ESDS required an integrated and scalable system for its cloud offerings. Many of these cloud offerings are supporting banks and mobile text and voice messaging apps through both private and hybrid models, which experience unpredictable growth. ESDS needed an infrastructure that could be rapidly expanded and integrated with their existing products. They also wanted a single vendor that could meet their business needs and avoid integration issues that can result from using multiple vendor products in a data center environment.

"IBM is helping managed service providers drive a paradigm shift by enabling them to anticipate and resolve problems proactively, create new opportunities with clients and pioneer new business models," said Chetan Naik, a regional executive in IBM's India/South Asia group, in a statement. "IBM PureSystems is ideal for MSPs evolving to SaaS [software-as-a-service]/PaaS [platform-as-a-service] business models, emerging markets, medium-sized businesses and application development use."

ESDS began operations in 2005 and has more than 33,000 clients worldwide, many of whom are dependent on their Internet presence. ESDS has indigenously developed the concept of a high specification, carrier-neutral and fully managed data center in the state of Maharashtra. It consists of a group of hosting companies based in India, United Kingdom and the United States.

The IBM PureSystems family offers small and medium enterprise clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain. IBM's PureFlex System enables organizations to create and manage an infrastructure more efficiently. For example, several of these clients in India are now looking at disaster-recovery services as a key offering. IBM has been working with clients such as ESDS in the Maharashtra and Delhi region to provide software and hardware solutions, technologies and services.

ESDS is the latest in a series of PureSystems client successes in key growth markets around the world. In the year since IBM introduced its first expert integrated systems—the result of $2 billion in R&D and acquisitions over four years—more than 6,000 customers have adopted the system.