1IBM’s Holiday Sales Report Shows the Rise of Thanksgiving Day Shopping
2Pre-Holiday Shopping Soared
3Holiday Weekend Sales Soared
4Thanksgiving was for Eating and Shopping
Although Thanksgiving Day traditionally has been viewed as the day before people start shopping, things are changing, IBM says. Thanksgiving Day online sales in the United States were up 12 percent compared to 2015. Worldwide, online sales rose 24 percent year over year, as Thanksgiving Day shopping became “a global sensation.”
5Black Friday Remains an Important Day
6Cyber Monday Was a Huge Day
7IBM Clients Sent a Record Number of Emails
8Mobile Is Proving Important
Mobile continues to play an integral role in the shopping experience during the holiday season. IBM says its retail clients’ use of mobile devices to target customers is soaring, up more than 47 percent year over year on Cyber Monday. That figure includes all mobile push notifications sent to consumers on Cyber Monday.
9IBM Projects Overall Online Sales
10Understanding IBM’s Commerce Scale
IBM has become a juggernaut in the commerce industry. According to the company’s latest data, which it shared with the Cyber Monday information, the company is now working with more than 17,000 companies operating in some way in the retail sector, including seven of the top 10 Fortune 500 companies. Its solutions span cloud and on-premises implementations.
11A Few Real-World Examples
In addition to macro figures, IBM shared some individual data points. The company reported that one unidentified U.S. “retail giant” received more than 2 million orders on Thanksgiving Day and Black Friday alone. Another unidentified U.S. retailer generated more than 260TB of data during the holiday shopping season. Yet another unidentified company operating in the home building and supply retail industry saw sales increase 44 percent during its peak period during the holiday shopping season.