Intuit Preps Its Low-End CRM Debut

But Microsoft is gunning for the same space, with its Office Small Business Edition and MS CRM wares.

Calling existing customer-relationship management too complex and too focused on sales-force managers, the Mountain View, Calif., maker of QuickBooks financial-management software unveiled on Tuesday its first foray into the CRM space.

Intuit unveiled a pair of new products, QuickBooks Customer Manager and QuickBooks Client Manager. Both are targeted at companies with fewer than 20 employees.


With its Office 2003 Small Business Edition (SBE) SKU, Microsoft is gunning for the very same market. Office SBE includes a new module called Outlook with Business Contact manager (formerly code-named "Iris"), which was developed by the Microsoft Business Solutions small/mid-size business (SMB) unit. Iris is a personal-information manager that SMBs could use as a low-end CRM solution.

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