Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Marketers Get New Spam Rules

    By
    Dennis Callaghan
    -
    February 5, 2002
    Share
    Facebook
    Twitter
    Linkedin

      The Direct Marketing Association on Monday issued new guidelines to its members on the sending of unsolicited e-mails and posting of Web site privacy policies.

      As in past instances when the direct marketing industry tried to regulate itself with similar guidelines, the new rules, which address e-mail solicitations and consumer privacy, fall far short of what privacy advocates seek.

      The associations Commercial Solicitations Online Guidelines, which regulate mass electronic mailings typically referred to as spam, are similar to past DMA guidelines in that they dont require marketers to ask customers or prospective customers for their consent before sending them marketing e-mail messages. The guidelines only require an opt-out, meaning that customers will receive messages unless they specifically request that they not receive them.

      The privacy policy guidelines, known as the Online Information Guidelines, require DMA members to post notice of information gathering practices, allow customers to opt-out of such practices, provide access to the information, secure all information and demonstrate that theyre following their own policy.

      Privacy advocates have assailed such guidelines in the past as not going far enough to protect consumer privacy. The new guidelines have done little to sway them.

      “Spam with an opt-out is still spam,” said Junkbusters Corp. president Jason Catlett, in Green Brook, N.J. “The DMA is condoning practices that are unacceptable to the vast majority of online users, are prohibited by almost all [Internet service providers], and are illegal in many jurisdictions. Its compliance program is as silly as the Guild of Burglars saying it will expel house thieves who steal from the same home twice.”

      The guidelines do carry the threat of expulsion if members do not follow them. The DMAs committee on Ethical Business Practice will enforce them.

      The Association for Interactive Marketing ( known as AIM), a subsidiary of The DMA, and its Council on Responsible E-mail helped create and endorsed the online commercial solicitation guidelines.

      “Marketers have discovered that e-mail is one of the greatest direct marketing mediums ever created, and these guidelines will ensure the continued success for DMA and AIM members,” said Ben Isaacson, executive director of AIM in a statement.

      Avatar
      Dennis Callaghan

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×