Microsoft Bing Takes Center Stage at Web 2.0 with Twitter Integration

Stefan Weitz shows off his Bing T-shirt by way of introduction to the crowd.

People are searching more and producing more sophisticated searches.

Weitz explains that 25 percent of searchers have to hit the back button to find the right search result.

What comprises Bing? These components.

Bing is looking to play well with Twitter, Facebook, video, PCs and mobile devices.

Semantic search is part of the solution, presented in a sort of Rubik’s Cube.

Qi Lu talks about Bing and associated search issues, including real-time integration and privacy concerns associated with indexing tweets.

Lu invites Mehdi onstage to discuss Bing Twitter … the demo slides follow!

This is what Twitter tweets looked like on Bing the last few months.

The search engine looks at the quality of the results and assigns a social relevance score based on the number of followers a Twitter user has. Bing may also assign greater importance to higher-quality tweets, or those that have links to news stories. Finally, tweets that have been retweeted multiple times will receive more weight.

Say that five times fast. The cloud groups hot Twitter topics.

Notice the links to Bit.ly, taking users to the original news source pages.

Here’s a group of hot, popular tweets.