Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Microsoft Inks Ad Deal With AOL, Sells Mapping Tech to Uber

    By
    Pedro Hernandez
    -
    June 30, 2015
    Share
    Facebook
    Twitter
    Linkedin
      Microsoft

      Microsoft’s search engine will power AOL search and search advertising next year, replacing Google, the companies announced.

      AOL plans to launch Bing-powered search capabilities on Jan. 1, 2016, as part of a new 10-year search and advertising agreement. On the advertising side, AOL will take over Microsoft’s display, mobile and video advertising in nine markets, including the United States. Other countries include Brazil, Canada, France, Germany, Italy, Japan, Spain and the U.K.

      AOL will assume control of ad inventory across Microsoft’s online properties, including MSN, Outlook.com, Skype and Xbox. The deal also covers ads that appear in Microsoft apps.

      “We have enjoyed a terrific relationship with Microsoft, and this expanded partnership is a win for both companies and our advertiser partners as our industry continues to rapidly transform and evolve,” said AOL President Bob Lord in a statement. “This collaboration further validates our leadership position in digital advertising and the shift to automation, while also allowing Microsoft to focus on what they do best: industry leading services and search innovation.”

      Despite seemingly taking a step back from online advertising, an area the company has struggled against Google, Microsoft is still very much in the game, according to Microsoft’s Rik van der Kooi, corporate vice president of advertising and consumer monetization, and Frank Holland, corporate vice president of Advertising and Online.

      “Today’s news is evidence of Microsoft’s increased focus on our strengths: in this case, search and search advertising and building great content and consumer services,” said the execs in a joint blog post. “We remain as committed today as we have been in the past decade to digital advertising and its effectiveness in delivering free services to consumers worldwide.”

      The deal came nearly a week after Verizon announced it had completed its $4.4 billion acquisition of AOL on June 23. Speaking of the telecommunication giant’s foray into online content, Verizon Chairman and CEO Lowell McAdam said it was his company’s vision to “provide customers with a premium digital experience based on a global multi-screen network platform,” in a May 12 statement.

      “This acquisition supports our strategy to provide a cross-screen connection for consumers, creators and advertisers to deliver that premium customer experience,” continued Lowell.

      Meanwhile, car-hailing app maker Uber is snapping up Microsoft’s Bing Maps technology and roughly 100 employees, according to a report in the Wall Street Journal. Uber, which currently uses Google Maps to power its popular app, is acquiring street and 3D mapping tech from the company. Financial terms are being kept under wraps.

      This latest rash of deal making by the Redmond, Wash., technology company indicates that CEO Satya Nadella and Microsoft’s recently revamped leadership are wasting little time in setting the company’s new agenda in motion. “We will need to innovate in new areas, execute against our plans, make some tough choices in areas where things are not working and solve hard problems in ways that drive customer value,” Nadella wrote in an internal email to employees last week.

      Pedro Hernandez
      Pedro Hernandez is a contributor to eWEEK and the IT Business Edge Network, the network for technology professionals. Previously, he served as a managing editor for the Internet.com network of IT-related websites and as the Green IT curator for GigaOM Pro.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×