Microsoft Windows XP. You remember the operating system, right? Its the one that Microsoft launched in 2001 with high hopes of improving security and productivity across the consumer and enterprise markets. Although it got off to a bit of a rough start, with some help from a couple service packs, the operating system quickly became a favorite of people around the globe. Windows XP became such a popular operating system, in fact, that more than 10 years later, its still the worlds top operating system with 45 percent market share, according to NetApplications.
Such success is surprising in the technology space. Companies like Apple and Google need to launch new products every year to keep customers interested. But Microsoft has found a way to maintain sales even as the product ages. Its perhaps a testament to Windows XPs quality and Microsofts unique ability to become a must-have partner for people and companies around the world.
But how did this happen? Why is Windows XP still so important to so many? Is it the products design? Is it the affordability factor? Why does Windows XP still matter?
1. The enterprise is still using it
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The enterprise is the most important stakeholder when it comes to Windows adoption. If the corporate world likes a respective operating system, itll adopt it in droves. If it doesnt, itll ignore the software. In XPs case, the enterprise adored the software. And in many instances, companies are still using it. Until that changes, Windows XP will still matter.
2. Its all about compatibility
Following that, its important to point out that companies across the globe have spent serious cash on software and accessories that work with XP. Unfortunately, many of them might not work with other, newer operating systems. Windows XP mode in Windows 7 is a good start, for most companies, sticking with the single operating system that supports everything is important.
3. Consider emerging markets
Although many consumers are buying Windows 7-based devices, folks in emerging markets are getting into the PC game with Windows XP. The nice thing about Windows XP-based devices is that theyre affordable and can work well on less-powerful computers. Thats extremely important when it comes to XP adoption in emerging markets.
4. The economy plays a role
With the economy still struggling to make a comeback, many consumers just arent interested in buying new computers. So, theyre taking extra care of their old XP machines and making sure it lasts until they can invest in a new PC. Until that changes, dont expect XP to lose ground to other operating systems.
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