Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Microsoft: Yammer Generates Big Business After Buy

    By
    Pedro Hernandez
    -
    February 20, 2013
    Share
    Facebook
    Twitter
    Linkedin

      Not only is Yammer doing well under Microsoft’s stewardship, it’s thriving, the software giant said Feb. 20.

      Microsoft released statistics to highlight how the enterprise social network fared in 2012, a year that brought a major change to San Francisco-based Yammer. In June, following several days of rumors, Microsoft made headlines when it announced that it was acquiring Yammer in a deal valued at $1.2 billion.

      Yammer remains a stand-alone product, but Microsoft is busy integrating it other business offerings, including Office 365 and Dynamics for ERP and CRM. Yammer made its first showing as a Microsoft unit during its inaugural YamJam user conference in October.

      Microsoft CEO Steve Ballmer noted at the time that Yammer’s growth to 5 million users was attributed to both viral growth and a vote of confidence from corporate IT departments. That momentum is accelerating post-acquisition, Microsoft revealed Feb. 20.

      In a statement, Yammer co-founder and Microsoft Office corporate vice president David Sacks noted that business has picked up since his firm was acquired. “Yammer experienced banner growth in 2012 and grew particularly fast in the fourth quarter. Our momentum is definitely accelerating following the Microsoft acquisition,” he said.

      The numbers back him up.

      According to Microsoft’s figures, Yammer surpassed 7 million registered users last year. The company also reported that for the full year ending Jan. 31, 2013, the number of paying customers increased 165 percent and sales nearly tripled from the same year-ago period.

      Yammer’s fourth-quarter sales were especially robust. The company said that it added 290 new paying customers and that sales quadrupled year-over-year. During that quarter, Yammer was able to nab some high-profile customers, including GlaxoSmithKline, Rio Tinto, T.G.I. Friday’s, Trek Bicycle and Woolworths Ltd.

      To illustrate the platform’s growing popularity in mainstream enterprises, Microsoft boasted that “nine of the largest retailers in the world” and “four of the largest financial services companies in the world” are among Yammer’s growing number of paying customers.

      According to Sacks, this is all evidence that enterprise social networking is not a passing fad.

      “The power of the ‘freemium’ model and the validation that Microsoft brings to Enterprise Social Networking is helping drive mainstream adoption among leading organizations. Enterprise Social Networking is becoming the cornerstone of workplace collaboration for its ability to empower people and drive employee engagement, team collaboration and business agility,” stated Sacks.

      As for the future, Adam Pisoni, Yammer co-founder and general manager of engineering for Microsoft Office, hinted that Yammer is poised to become more flexible and mobile-friendly as the platform integrates more of Microsoft’s cloud-based productivity and collaboration offerings. “The development teams are coming together quickly, and we are leveraging existing technologies, such as SkyDrive Pro and Office Web Apps, to swiftly deliver greater value for customers,” said Pisoni.

      Pedro Hernandez
      Pedro Hernandez is a contributor to eWEEK and the IT Business Edge Network, the network for technology professionals. Previously, he served as a managing editor for the Internet.com network of IT-related websites and as the Green IT curator for GigaOM Pro.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×