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    NetSuite Eyes Midsize Manufacturers

    Written by

    John Pallatto
    Published June 12, 2008
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      With a last-minute name change, NetSuite June 12 released a new version of its software-as-a-service ERP suite tuned for midsize manufacturing companies.

      Called NetSuite for Manufacturers, the package is part of NetSuite’s effort to compete with SAP for small and midsize companies in vertical markets.

      The time is right for NetSuite to release this package, said Mini Peiris, NetSuite’s vice president of product marketing, because SAP doesn’t have a manufacturing suite that is scaled for the budgets of most midsize manufacturers.

      Nor does SAP have a SAAS ERP suite since it pushed back the release of its Business ByDesign by 12 to 18 months, and the SAP R3 ERP suite is well beyond the budgets of most midsize manufacturers, she said.

      However, SAP strongly denied that it was behind in deploying vertical applications or that it was delaying the deployment of Business ByDesign.

      “In the US market alone, SAP and our partners provide over 35 distinct SAP Business One and SAP Business All-in-One vertical solutions specifically geared to the business and resource needs of small and midsize manufacturers,” Jeff Stiles, senior vice president of small and midsize enterprise solution marketing at SAP said in a statement.

      “Moreover, the US continues to be one of the focus markets for SAP Business ByDesign, where we continue to steadily increase the number of customers we serve across industries, including manufacturing,” Stiles said in his statement.

      NetSuite decided to develop the manufacturing edition based on requests from potential customers and because the product already had application support for this vertical, Peiris said.

      “We have always had strong inventory management capabilities and strong warehousing capabilities” in NetSuite, Peiris said. Because of this, the company built the core functionality to support manufacturing on top of the existing features, she said. This includes assembly management, work orders, bills of materials and demand-based inventory replenishment.

      These functions are built in to ensure that the right parts and materials are always in place to allow the orderly production of any finished product.

      Evaluating a SAAS vendor? Here’s eight questions you should be asking.

      However, NetSuite officials made it clear that the package was designed more for light manufacturers who are mainly assembling relatively simple finished products from pre-manufactured parts, as opposed to heavy manufacturing, which starts with raw materials to produce the components to build complex products with relatively large numbers of parts.

      In fact, in the last few days before its June 12 release, company officials were calling the product NetSuite for Light Manufacturing. However, apparently to expand the potential market for the product, NetSuite officials notified the media June 11 that the product would be called NetSuite for Manufacturers.

      Will Gregerson, CEO of Schaeffer Manufacturing, a 169-year-old producer of lubricants, said the package in its current state is clearly designed for light manufacturing. Although he considers Schaeffer a light manufacturer, Gregerson said his background is in heavy manufacturing. NetSuite for Manufacturers is “still a fairly new product. It still has some things they need to improve on,” and it doesn’t currently have the features to support anything but light manufacturing, he said.

      Schaeffer Manufacturing evaluated NetSuite along with SAP BusinessOne, Microsoft Dynamics GP and a HarrisData manufacturing package, Gregerson said.

      His company selected NetSuite because it is a Web-based product and frees his company from having to support the software with Schaeffer’s IT resources, he said. The other decisive factor was that at its core NetSuite for Manufacturers is based on a CRM package.

      That factor “really makes it easy to have all the information at our fingertips for each customer,” and it’s customer orders that start in motion the whole manufacturing process, Gregerson said.

      Schaeffer Manufacturing went live with the NetSuite package about six weeks ago and is still working through the implementation process. “Things are going OK,” Gregerson said. “Every implementation has its bumps in the road.” The company encountered a data migration glitch in which it couldn’t automatically move assembly items listed in bills of materials from the old system to the new system. This required a significant number of part numbers to be manually entered into the system, which takes time and mistakes inevitably occur, he said.

      “[That’s a sign] that you still have a fairly immature product. But I think it was designed very well and it’s very flexible. We can customize just about every field to make it do what we want it to do,” Gregerson said.

      NetSuite for Manufacturers is available online now for $999 per month and $99 per user per month.

      John Pallatto
      John Pallatto
      John Pallatto has been editor in chief of QuinStreet Inc.'s eWEEK.com since October 2012. He has more than 40 years of experience as a professional journalist working at a daily newspaper and computer technology trade journals. He was an eWEEK managing editor from 2009 to 2012. From 2003 to 2007 he covered Enterprise Application Software for eWEEK. From June 2007 to 2008 he was eWEEK’s West Coast news editor. Pallatto was a member of the staff that launched PC Week in March 1984. From 1992 to 1996 he was PC Week’s West Coast Bureau chief. From 1996 to 1998 he was a senior editor with Ziff-Davis Internet Computing Magazine. From 2000 to 2002 Pallatto was West Coast bureau chief with Internet World Magazine. His professional journalism career started at the Hartford Courant daily newspaper where he worked from 1974 to 1983.

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