Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Development

    Now Serving: Yahoo Ads on Adobe PDFs

    By
    Clint Boulton
    -
    November 29, 2007
    Share
    Facebook
    Twitter
    Linkedin

      Adobe Systems is joining the advertising revenue game, announcing Nov. 29 an agreement with Yahoo to serve ads in an opt-in service for publishers that want to generate new revenues through Adobes Portable Document Format.

      The free service, called Ads for Adobe PDF Powered by Yahoo, works very much like typical online advertising models.

      When a publisher uploads a PDF to the service, Adobes software analyzes the content to get a handle on that context and enables it for ads, said Kurt Garbe, entrepreneur in residence of advertising at Adobe. Adobe then e-mails the PDF back to the publisher, who distributes it via the Web or a distribution list.

      Every time an ad-enabled PDF is opened, Adobe sends keywords from the PDF to Yahoo, which automatically returns ads from its fleet of ad partners based on those keywords. The ads are served up in a side panel of the PDF, much like ads are rendered on a Web site.

      In the pay-per-performance model associated with online advertising, Yahoo will pay the publisher for meeting certain click-through goals. Adobe and Yahoo have a separate revenue-sharing deal worked out for this service, but the companies arent disclosing the fiscal breakdown.

      The service could hold great promise for PDF publishers, which are trying to find new revenue streams for their content and are tired of running ads by selling ad space and linking to the ad. In the static model, if the ad doesnt perform, the publisher is stuck because the PDF has already been distributed.

      Garbe said Adobe, which has partnered with Yahoo on Web services and other initiatives, did not look at Google, Microsoft or AOL as potential partners for this service.

      To read more about Yahoo and Adobe teaming up for Web services, click here.

      Ads for Adobe PDF Powered by Yahoo is completely automated, so ads may change from day to day for the same PDF.

      For example, if a publisher puts out a PDF about the latest advances in cancer research, it will be associated with certain keywords. Whenever the PDF is opened, Adobes new service will tip off Yahoos ad platform to certain keywords. Yahoos ad platform will check inventory on its network of advertisers and dynamically serve ads to the PDF.

      “If you open up that PDF on Monday, youll get different ads when you open it up on Tuesday,” Garbe told eWEEK.

      The publisher, which does not have to install any software for this service, can then monitor ad performance through reports.

      Some publishers have already committed to participating in the Ads for Adobe PDF Powered by Yahoo beta program, including IDG InfoWorld, Wired and Reed Elsevier.

      The beta is open here to U.S.-based publishers who produce English content. The service supports PDF content created in Adobe Acrobat 8 and earlier versions.

      Check out eWEEK.coms for more on IM and other collaboration technologies.

      Clint Boulton

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×