Oracle Adds to Oracle CRM On Demand Release 16

Oracle aims for increased enterprise usability with five new add-ons to its Oracle CRM On Demand Release 16, including e-billing, sales library and disaster recovery apps. In doing so, Oracle hopes to gain a customer advantage over other CRM developers.

Oracle has announced five new add-ons to Oracle CRM On Demand Release 16.
The applications include Oracle Self-Service E-Billing On Demand, Oracle Sales Library, Oracle CRM On Demand Deal Management, Oracle CRM On Demand Enterprise Disaster Recovery, and Oracle AIA integration from Oracle CRM On Demand to JD Edwards EnterpriseOne.
Oracle CRM On Demand Release 16 already contained several tools designed to support sales teams' sales, service and marking efforts, including increased language support, improved reporting tools, and the ability to customize applications at all three user interface, business process and data layers.

Oracle originally released Oracle CRM On Demand Release 16 on Jan. 27, in a move designed to counter's SAAS (software as a service) CRM, a multitenancy-model architecture.

Oracle is betting that the enterprise will prefer its platform, which offers a hosted single-tenant standard edition. In its version, clients can access a dedicated hardware and software stack, in contrast to a multitenant model, where users share application servers and databases.

Oracle has also cast an eye toward how its CRM and add-ons can add to enterprises' current need, in the current economic environment, to streamline their organizations and tactically slice budget lines over the short to medium term.

"Over the past several months-and looking forward over the turbulent climate-our customers have been looking for more nuanced ways to grow." Mark Woollen, vice president of Oracle's Social CRM, said in an interview. "Companies are looking for more intelligent ways to cut costs."

Hence, an add-on such as Oracle CRM On Demand Deal Management, which allows a salesperson, via an analytically focused workbench, to see what other salespeople within the organization are selling a particular product for, and tailoring their own pricing accordingly. In turn, this could potentially increase both margins and contributions to earnings.

Other Oracle add-ons include the Oracle Sales Library, which acts as a single repository for an organization's sales materials, helping sales teams efficiently select relevant content for their presentations; and Oracle CRM On Demand Enterprise Disaster Recovery, providing annual disaster simulation and database synchronization in real time.

Oracle Self-Service E-Billing On Demand will allow organizations to direct customers toward online bill-paying and integrate statement data from any back-end system.

The Oracle CRM On Demand Integration Pack for JD Edwards EnterpriseOne supports critical business-process flows via a prebuilt integration solution, connecting CRM On Demand with JD Edwards EnterpriseOne at the data, user interface and business process levels.

"These latest products ... demonstrate how Oracle innovates to deliver an unrivalled, complete CRM experience for maximum business value and benefits," Anthony Lye, Oracle senior vice president of CRM, said in a statement.

Oracle's goal, according to Lye, has been to offer organizations "the flexibility and options that positively impact business results at every customer touchpoint."