Oracle Buys ProfitLogic

Oracle bolsters its retail technology position with the acquisition of the profit optimization software firm.

Trying to strengthen its retail technology position, Oracle Corp. Tuesday purchased ProfitLogic Inc., a small but well-positioned retail software company.

The acquisition comes only a few months after Oracles takeover of Retek Inc. Both Retek and ProfitLogic counted some high-profile retail companies among their customers. ProfitLogics 30 customers included Bloomingdales, Macys, JC Penney, Nordstrom, Toys R Us, Marshall Fields, The Gap and Ann Taylor.

Terms of the deal were not immediately disclosed.

The retail profit optimization trend is crucial to todays retailer, said Scott Friend, co-founder and president of ProfitLogic, during a news conference Tuesday evening.

"No one can out-efficiency Wal-Mart," Friend said. "The only way to [beat Wal-Mart] is through better customer intimacy."

Oracle officials said the combined Oracle operation—including Retek, ProfitLogic, JD Edwards and PeopleSoft—now has about 1,900 retail customers.

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