Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Applications
    • Applications

    Quant5 Analytics Startup Helps Harness Big Data

    Written by

    Darryl K. Taft
    Published October 12, 2012
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Quant5, a predictive customer analytics software as a service (SaaS) startup, and Booz Allen Hamilton, a leading strategy and technology consulting firm, have teamed up to help users prepare for the onslaught of big data.

      The two companies have joined forces to begin to educate businesses on strategies for increasing profits and operational efficiencies by harnessing the power of predicative analytics and visualizations.

      “What we’re trying to do is cut through the noise,” Doug Levin, president and CEO of Quant5 told eWEEK. “We are entering into partnerships and trying to cut through all the noise about harnessing big data and helping businesses improve their customer experience. Our focus is on small and medium-size enterprises.”

      Levin and Marcelo Ballestiero of Quant5, and Alex Cosmas and Robert Love of Booz Allen Hamilton published a white paper, entitled “Leveraging the Big Data Revolution in Customer Analytics.” Businesses can use the paper as a framework for adopting customer analytics, resulting in increased revenue, increased customer retention and loyalty, and increased operational efficiencies and ultimately profitability, Levin said.

      The paper is one example of cooperation by Quant5 and Booz Allen Hamilton, who have witnessed across dozens of sectors how customer analytics can glean new insights from burgeoning social media data streams and anticipate customer purchasing behavior for new or in-place products and services.

      According to Levin, many businesses wait far too long before making the investment into robust customer analytics. They waver over internal issues, such as the difficulties of gathering data, the challenges surrounding the creation of actionable insights from big data and the shortage of real expertise. They know spreadsheets are inadequate because they produce ineffective two-dimensional analyses and graphs, and high-end software systems take months to produce analytics that are out-of-date as soon as they are available.

      “One of the reasons Quant5 teamed up with Booz Allen on this white paper is their perspective gained from providing businesses with a framework and the business case for taking on customer analytics projects,” Levin said. “For decades businesses have recognized the efficacy of off-the-shelf software applications. Today an off-the-shelf analytics and visualization solution is available from Quant5. This white paper examines two cases of customer analytics projects and several visualization examples.”

      Levin, previously a Microsoft exec, is the founder and former CEO of Black Duck Software and is considered something of an open-source visionary. He also has advised or launched several companies, including social gaming startup Ayeah Games, which Levin launched in 2010. Levin launched Quant5 in September 2011 after working with researchers at the Massachusetts Institute of Technology’s Operations Research Center. Indeed, several of the Quant5 employees are MIT grads. And Quant5 is based in Cambridge, Mass.

      “With the cloud we can build services or individual modules that companies can subscribe to,” Levin said.”We deliver high-grade analytics right down to the marketer. So we wanted to have a ‘Fisher-Price’ user interface that anybody can use.”

      Quant5’s strategy is to help customers transform exponentially growing mountains of unstructured and heterogeneous data into actionable business optimization. By leveraging Quant5’s Customer Analytics SaaS big data solution, business organizations gain deeper, richer and more accurate insight into customers, marketing activities and budget, and the company itself. This intelligence leads to uncovering new business opportunities, making better and faster decisions, and speeding time to market while gaining or maintaining competitive advantage.

      “IBM has identified this market as a multibillion dollar opportunity; we will see our share of that,” Levin said.

      The company worked from October 2011 to May of 2012 to deliver the alpha version of its platform and has since had more than 14 customer engagements. They target enterprises with revenue of less than $1 billion and focus primarily on marketing departments, Levin said. Next up for Quant5 will be a product strategy, he added.

      Darryl K. Taft
      Darryl K. Taft
      Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.