Women now account for more than 51 percent of the U.S. online population and their numbers are still growing, according to a report by eMarketer.
For online retailers, that means they need to adjust to the growing female population, the report said. Women influence more than 75 percent of U.S. household spending, said Debra Aho Williamson, eMarketer analyst and the reports author. “That level of influence may not have been fully felt online yet…but it will be soon,” Williamson said.
Williamson said retailers may have to factor in the shopping experiences women are used to offline in order to attract the group. “This means,” Williamson said, “instead of thumbnail pictures of blouses, retailers can use the power of the Internet to build customized shopping experiences tailored to a womans browsing or previous buying patterns.”
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