Dashboards have long been used by IT operations to allow management to see large amounts of information—often continually updated—at a glance. Retailers are now starting to see dashboards as powerful tools to make instant inventory and product placement changes in the increasingly narrow window of consumer sale opportunity.
Sears-owned Lands End, for example, uses a dashboard to access a data warehouse that draws from six mainframe-based source applications: order entry, fulfillment, campaign management, inventory management, finance and direct marketing.
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