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    Salesforce Will Start Integration Cloud with MuleSoft Acquisition

    Written by

    Chris Preimesberger
    Published March 21, 2018
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      Data integration has always ranked high among the most persistent IT system problem areas, no matter what the use case. It’s just really is hard to do, and even if you do it well, unexpected problems always seem to pop up.

      Salesforce apparently has had enough of that and has come up with a clever solution for its customers: starting up its own integration cloud. It put this plan into action by acquiring MuleSoft on March 20 for a total estimated enterprise value of $6.5 billion.

      eWEEK was asking around as to whether there was a collective cheer heard around the IT world by network and storage administrators. There might have been one.

      It was only a matter of time for San Francisco-based MuleSoft, a pioneer in the infrastructure-as-a-service space, to be acquired. The 12-year-old company provides one of the world’s most respected platforms (Anypoint) for building application networks that connect enterprise apps, data and devices, across any cloud and on-premise.

      Additional key players in this market include Dell Boomi, Microsoft, Dimension Data, Oracle, SnapLogic, Jitterbit, Apple’s Lattice.io and others.

      MuleSoft will provide the engine for the new Salesforce Integration Cloud, which will enable enterprises to identify and retrieve any type of data–regardless of where it is stored–to a user. It is this speed and ease of use that enables what the industry calls good CX and UX–effecient and pleasant customer experiences drawing on personalized content along the way.

      More than 1,200 customers, including Coca-Cola, Barclays, Unilever and Mount Sinai, use MuleSoft to change and innovate faster, deliver differentiated customer experiences and increase operational efficiency.

      “Every digital transformation starts and ends with the customer,” Marc Benioff, Chairman and CEO of Salesforce, said in a media advisory. “Together, Salesforce and MuleSoft will enable customers to connect all of the information throughout their enterprise across all public and private clouds and data sources—radically enhancing innovation.”

      Jitterbit CEO George Gallegos, a competitor in the integration market, told eWEEK in a media advisory that “integration is the battleground for competitive advantage in the enterprise space and also between software companies like Salesforce, Oracle, SAP and Microsoft.

      “We believe that every major company and software provider will now need to reassess their integration strategy to compete in the light of the Salesforce news. The big question is: Which types of integration offerings will be in the highest demand? Will it be on-prem offerings, or will it be cloud-based offerings from platform-agnostic companies like ours?” Gallegos said.

      “Given that the number of SaaS applications has grown 30X recently to 150,000, and cloud has become the predominate home for data and services, we believe the companies that bet on cloud-based, easy-to-implement integration offerings will unlock much greater innovation and win.”

      Salesforce is the world’s largest CRM (customer-relationship management) company with some 220,000 customers and is among the fastest-growing enterprise software providers in the world.

      Under the terms of the transaction, the acquisition represents a per-share price for MuleSoft common shares of $44.89 based on the closing price of Salesforce common stock on March 19. The per share price represents a 36 percent premium over MuleSoft’s closing share price on that day.

      The transaction is expected to close in the second quarter of Salesforce’s fiscal year 2019, ending July 31.

      Chris Preimesberger
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.
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