Appoints Conway to Its Board

The appointment of the former PeopleSoft CEO comes as embarks on plans to become what some refer to as the Microsoft of the On Demand world., the current darling of the On Demand world, announced Friday the appointment of former PeopleSoft Inc. CEO Craig Conway to its board of directors, effective immediately.

Conways term will expire in 2008.

Anyone who followed with fascination (and disbelief) the raucous 18-month takeover battle between Oracle Corp. and PeopleSoft is aware of Conways departure from the top spot.

While PeopleSofts board said it wasnt Conways staunch refusal to entertain Oracles numerous buyout offers that caused his dismissal, it was his apparent hatred of Oracle that was Conways undoing.

The PeopleSoft debacle aside, Conways appointment comes at an interesting time for

The company is embarking on ambitious plans to become what some industry watchers refer to as the Microsoft of the On Demand world. started out providing hosted CRM (customer relationship management) software, but has, with the release of its Appforce development platform, moved into position to become the on demand development environment for ISVs [independent software vendors] and other developers.

/zimages/2/28571.gifClick here to read more about Salesforce.coms big ambitions.

This is where Oracle enters the picture.

The seemingly voracious Oracle is gunning for dominance in the On Demand market—and gunning for in the process.

In September, Oracle acquired Siebel Systems Inc., with the goal of pumping a lot of R&D dollars into the Siebel On Demand offering, and crushing

During a recent Fusion Middleware road show Oracle co-president Charles Phillips didnt rule out the possibility of acquiring, but said it would be fun to "crush" the company, according to media reports.

Conway, along with Marc Benioff, Salesforce.coms chairman and CEO, are no strangers to Oracle. Both are alums, having served executive positions.

"We are delighted that Craig is joining the board," said Benioff, in a statement. "Craig is a seasoned executive who brings a wealth of industry and business knowledge that will benefit as we continue to redefine the CRM marketplace."

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