Salesnet Seeks to Simplify SFA

Salesnet Inc. is readying application services that are designed to make the companys hosted sales force automation applications more efficient and cost-effective.

The new offerings, available soon under the “Customer Success Roadmap” umbrella, are designed to appeal to larger enterprises.

Key to the new offerings are professional services for performing quarterly audits on how successful customers are at deploying Salesnet and administering individual deployments of Salesnets hosted service.

Salesnet, of Boston, is also offering new data cleansing services for removing or condensing duplicate account information, a new secure offline edition that more closely resembles the interface of the online service, and expanded free training options.

The new administration and data cleansing services are particularly appealing to Bob Lamoureux, chief technology officer and CIO of Boston-based trading and investment bank Americas Growth Capital.

“Ive got a full-time person here who does nothing but data scrubbing and administration [for Salesnet],” Lamoureux said. “Even if we had to pay extra, I think wed come out ahead.

“They know the platform better than we do; they should really be able to make it hum for us and lower our operating costs,” he added.

The data cleansing service is priced at $2,500 plus an additional $5 per user per month. Data cleansing also is included within the administration services, known as “Administration-as-a-Service,” for $4,000.

Out-of-the-box multicurrency and multilanguage capabilities are also on tap in the Salesnet services Global Edition. Previously, customers had to configure the system themselves to gain those features, Salesnet officials said. Foreign language support, for as many as eight languages, wont be available until the first quarter. International date and address formats, global forecasting and rollup, and calendar support will all be included in this version, which will add $15 per user per month to Salesnets Extended service.

Salesnet will also announce another new vertically specific sales force automation service for automotive dealers, which supports preconfigured fields and business processes for that vertical, such as managing auto leases.

This adds to vertical offerings Salesnet has for telecom services, commercial lending and advertising/ media sales.

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