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    Startup Dexter Releases Do-It-Yourself Chatbot Creator

    Written by

    Chris Preimesberger
    Published March 31, 2017
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      Startup Dexter, which is carving out a name for itself as a provider of a do-it-yourself chatbot management/development platform for brands and agencies, has launched its platform out of closed beta run into general availability.

      The company made the announcement at the recent SXSW Interactive 2017 in Austin, Texas. Using the platform, marketers can build branded chatbot experiences across such networks as SMS, Facebook Messenger, Slack and Twitter–without needing coding experience.

      Dexter enables users to deploy JavaScript modules written by the Dexter team and other users. If half of the app is already written, Dexter says “to just remix it. For the parts that don’t exist, write your own JavaScript and use Git to add it to your app. Working together, we can automate all the things,” CEO and founder Daniel Ilkovich said.

      Dexter manages code execution for users, drawing on the scalability and reliability of Amazon’s Lambda computing service. Based on the triggers users specify, Dexter will invoke an app only when it’s needed. “While it’s in beta, we’ll run whatever you throw at us for free,” Ilkovich said.

      Users can engage with Dexter’s internal creative team, Dexter Labs, or try the new build-your-own bot self-serve platform. Throughout the beta phase, brand and agency clients have collaborated with The Lab team on ideation, while Dexter’s creative team handles execution and optimization of the campaign.

      Now through the self-serve offering, users get a chance to build a bot from scratch, handling the campaign from start to finish internally.

      “Dexter was built as a direct response to listening to input from our most passionate early users – they loved building chatbots,” Ilkovich said. “So, we wanted to extend the ability to create chatbots to all marketers, eliminating the need to know how to code.”

      The platform has supported many bots on the platform, including BFF Trump, Boy Bye Bot, and Air Tailor.

      In August 2016, Dexter’s team received an infusion of $2.3 million in seed capital led by Rakuten Ventures, with participation from Social Starts and parent company, Betaworks.

      Chris Preimesberger
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.
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