Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • IT Management

    WebCollage Integrates Content on Demand

    Written by

    Dan Berthiaume
    Published May 30, 2008
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      WebCollage, which offers content exchange services for manufacturers and their retail partners, is releasing WebCollage Management Center, a self-service information syndication platform.

      Announced May 27, the hosted solution integrates content between manufacturers and retailers on demand.

      “WebCollage Management Center is an on-demand solution that works with manufacturers and retailers to optimize how they jointly market goods,” said Jed Alpert, vice president of marketing for WebCollage. “It gives retailers the ability to have the most up-to-date product information, customized to their online look and feel.”

      Alpert said Management Center provides a pipeline between manufacturers and retailers’ Web sites, extracting information from the manufacturer’s marketing sites and injecting it directly into retailers’ e-commerce sites.

      “Customers of those sites have complete access to product demos, overviews, FAQs and other information,” he said.

      As a result, Alpert said retailers are able to get complete marketing content on the products they supply from the manufacturers, updated on a regular basis. He said manufacturers can update product information in real time, allowing them to stay on top of short product lifecycles.

      “Since it’s a hosted solution, there is no software to install or maintain,” he said. “Retailers just need a single line of HTML code on their site, and we can then flip a switch. There is no additional work for them. Through browser-based access to manufacturers’ sites, we create an ongoing extract of information that we inject seamlessly to the retailers’ sites on an automated basis.”

      Lauren Freedman, president of e-commerce consulting firm the e-tailing group inc., said the WebCollage network provides an efficiency model for both manufacturers and retailers.

      “From a manufacturer perspective, they gain a controlled and consistent experience across their retail partners,” Freedman said. “They get the opportunity to be current with the information being shown and deliver extensive content. It’s powerful.”

      For retailers, she said WebCollage helps create a “more robust destination” for the products they sell. It’s a more comprehensive experience. Today’s consumers expect all [product] information to be everywhere, and WebCollage provides a conduit to make that happen.”

      Alpert said retailers pay nothing for Management Center, with manufacturers funding it. He said smaller manufacturers can effectively use the solution, since it works the same for any number of SKUs. According to Alpert, testing has shown that the availability of Management Center-generated product information in the retail channel increases sales on those products from 6 to 15 percent.

      Dan Berthiaume covers the retail space for eWEEK. For more industry news, check out eWEEK.com’s Retail Site.

      Dan Berthiaume
      Dan Berthiaume

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×