Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Windows 10 Launch Events Come Into Focus

    By
    Pedro Hernandez
    -
    July 13, 2015
    Share
    Facebook
    Twitter
    Linkedin
      Microsoft Windows 10

      Microsoft has revealed some of its plans for the July 29 launch of Windows 10, which include thanking the operating system’s millions of testers and running upgrade workshops.

      Yusuf Mehdi, corporate vice president of Microsoft’s Windows and Devices Group, announced today some of the events and outreach efforts surrounding the Windows 10 launch. In addition to Microsoft Store retail promotions and a new ad campaign, the company plans to recognize members of the Windows Insider early-access program and the feedback they provided leading up to release of the new operating system.

      “We will celebrate the unprecedented role our biggest fans—more than 5 million Windows Insiders—played in the development of Windows 10 at special events in 13 cities around the world, including Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo and New York City,” Mehdi wrote in a company blog posting. “These celebrations will offer hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team.”

      The Windows Insider program offers participants access to pre-release software. Featuring an in-software feedback mechanism and an online community, it helped Microsoft’s developers fine-tune the OS and test its new functionality, like the new Cortana integration and Edge browser, well before its release to the public.

      To ease the upgrade process for consumers, Microsoft teamed with leading retailers around the globe, including Best Buy, Staples and Walmart. “Tech Bench services will provide support for those upgrading to Windows 10, data migration services to help people move files from old PCs to new PCs, and experience stations where people can try out Windows 10,” Mehdi said. The company is also planning free workshops in its own Microsoft Store retail locations in the United States, Canada and Puerto Rico.

      The Windows 10 launch also kicks off a new charitable initiative called Upgrade Your World.

      “We are partnering with 10 global and 100 local nonprofits to help them upgrade the world,” Mehdi said. “A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes.”

      Nine global nonprofits are participating in Upgrade Your World, namely CARE, Code.org, The Global Poverty Project, Keep a Child Alive, Malala Fund, The Nature Conservancy, Pencils of Promise, Save the Children and Special Olympics. Voting for a tenth nonprofit begins on July 29. “In addition to these global nonprofits, starting in September, we’ll crowdsource nominations for 10 nonprofits in each of the following 10 countries: Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States,” Medhi added.

      Finally, the Windows 10 ad blitz is set to kick off next Monday. “Beginning July 20 in the U.S. and July 29 globally, the first wave of TV and digital ads will highlight how Windows 10 delivers a more human way to do—brought to life with features like Windows Hello and Microsoft Edge,” Medhi said.

      Pedro Hernandez
      Pedro Hernandez is a contributor to eWEEK and the IT Business Edge Network, the network for technology professionals. Previously, he served as a managing editor for the Internet.com network of IT-related websites and as the Green IT curator for GigaOM Pro.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×