Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Yahoo Readies Ads for RSS

    Written by

    Matthew Hicks
    Published October 7, 2004
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      SAN FRANCISCO—Yahoo Inc. wants to join the advertising market for XML syndication feeds, a top company executive said here on Wednesday, raising the prospect for a greater adoption of sponsored links within news feeds.

      During a question-and-answer session at the Web 2.0 conference, Yahoo chief operating officer Dan Rosensweig said the company plans to offer advertising for the RSS (Really Simple Syndication) feeds that are growing in popularity among Webloggers, news sites and other Web publishers.

      Rosensweig disclosed the RSS ad plans after being asked whether Yahoos Overture Services division is working to extend its sponsored links to news feeds.

      “Absolutely,” Rosensweig answered. “Were in the advertising business and in the business of creating incremental value.”

      He didnt discuss any details about when or how Overture would make RSS ads available.

      Overture and Google Inc.s AdWords program are the two most-dominant sponsored-links networks. Based on advertiser bids for keywords and other factors, they return ads alongside search results or on publishers content pages. Advertisers then pay based on the number of clicks on their sponsored links.

      So far, though, only smaller player Kanoodle Inc. has formally introduced an advertising program for RSS feeds, and the number of feed publishers using ads has only just begun to grow.

      In August, Feedster, a blog and RSS search engine, added Kanoodles text ads as posts to the RSS feeds it publishes. News-aggregation service Moreover Technologies Inc. a few weeks ago also included Kanoodle ads with its free RSS feeds of popular news categories.

      Earlier this week, news search engine Topix.net Inc. began including its first advertising in its RSS feeds of search results. Topix.net developed a monthlong campaign with Overstock.com to include a post labeled as advertising within some of its feeds, said Chris Tolles, vice president of marketing at Topix.net.

      Tolles, attending the Web 2.0 conference this week, was the one who asked Rosensweig about RSS advertising. He said Topix.net and other online services are looking toward the major, pay-per-click ad networks for a way to earn revenue from their RSS feeds as theyve already been doing through sponsored links on their Web sites.

      “This would be a huge win for our industry,” Tolles said of Yahoos plans. “At Topix, we have gone from less than 1 percent to 20 percent of our story clicks coming from RSS feeds. Being able to monetize that could be critical to our network.”

      /zimages/3/28571.gifClick here to read about how Bloglines is tackling the RSS bandwidth issue.

      RSS advertising isnt without its critics. Some of the earliest proponents of RSS—such as a co-author of the format, Dave Winer—have raised concerns that advertising will diminish its value as a way for users to subscribe and directly receive information that is relevant to them.

      Yahoos embrace of RSS for its Overture ads follows its deeper integration last week of RSS feeds into its My Yahoo personal home-page service. My Yahoo users can search for, subscribe to and read RSS and Atom feeds on the service.

      /zimages/3/28571.gifCheck out eWEEK.coms Messaging & Collaboration Center at http://messaging.eweek.com for more on IM and other collaboration technologies.

      /zimages/3/77042.gif

      Be sure to add our eWEEK.com messaging and collaboration news feed to your RSS newsreader or My Yahoo page

      Matthew Hicks
      Matthew Hicks
      Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With over eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×