Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • IT Management

    Yahoo Will Add RSS to Mail Service

    By
    Shelley Solheim
    -
    November 30, 2005
    Share
    Facebook
    Twitter
    Linkedin

      Aiming to drive RSS adoption to a broader market, Yahoo Inc. is adding an RSS reader to its forthcoming Yahoo Web mail service, currently in beta.

      RSS (Really Simple Syndication) allows users to subscribe to content feeds from blogs and other Web sites to automatically receive the latest content in their area of interest, but the technology is still a little clunky for many non-technical users.

      By integrating RSS into a familiar application, like Web mail, Yahoo hopes to help users become more comfortable using RSS. In the upcoming version of its AJAX (Asynchronous JavaScript and XML)-based Web mail service, a list of RSS feeds will reside in the side pane underneath a users e-mail folders, and users will be able to read, forward, print, file and save RSS-enabled content.

      “One challenge with RSS adoption is that its a new behavior, and you have to know to click on the RSS button, copy the URL and paste it into a feed reader. Yahoo mail is a known environment for consumers and one theyre comfortable with so that will further both the ease of subscribing and broaden the number of subscribers,” said Dick Costolo, co-founder and CEO of FeedBurner, a Chicago-based company that provides services to help 100,000 publishing companies manage their RSS feeds.

      “I would expect you would see all the consumer Web mail clients add support for RSS soon,” said Costolo.

      Google Inc. and Microsoft Corp. would not comment on plans for future versions of their consumer Web mail offerings. But Microsoft and IBM are both adding support for RSS feeds into future versions of their corporate messaging and collaboration offerings.

      “With Windows Live Mail [code-named Kahuna], Microsoft is focused on building a new Web mail service that is faster, safer and simpler to delight customers and deliver new, powerful scenarios. RSS could enable interesting personalization scenarios for customers, and we continue to investigate opportunities here but have nothing to announce at this time,” said Brooke Richardson, lead product manager for MSN, in Redmond, Wash.

      “Were continually exploring opportunities to improve and enhance the Gmail experience for users, but we dont have anything to announce at this time,” said Eileen Rodriguez, Google spokesperson, in Mountain View, Calif.

      Although RSS has yet to gain widespread adoption, some businesses are already finding RSS feeds to be a valuable tool to interact with customers.

      “Without a doubt, this instantaneous, personalized communication is helping Cannondale to create brand loyalists worldwide and increase our customer base,” said Janet Maurice, Webmaster, for Cannondale Bicycle Corp., in Bethel, Conn.

      The company is using RSS to allow customers to subscribe to areas of interest in Cannondales blogs, such as road riding or mountain biking, and discussion topics, such as racing news, technology and training tips.

      /zimages/2/28571.gifIs RSS the next target big target for worm bots? Click here to read more.

      “Because RSS remains outside the mainstream, it is still unfamiliar to many. It is, however, gaining ground very quickly and will continue to do so as the average Web surfer comes to understand what it is and how it will benefit them,” said Maurice. “By adding an RSS reader to their very popular Web mail client, Yahoo is expediting that process. As a bonus to using Yahoos technology, the end user will be provided with tech support—not something currently readily available to the masses using RSS.”

      Yahoo on Wednesday also rolled out a new RSS feed alerts service that allows users to receive RSS feed alerts via e-mail, Yahoo Messenger instant messages, or SMS on their mobile devices, according to officials in Sunnyvale, Calif.

      Editors Note: This story was updated to include user comments.

      /zimages/2/28571.gifCheck out eWEEK.coms for more on IM and other collaboration technologies.

      Shelley Solheim
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×