Foster City, Calif.-based digital marketing service provider QuinStreet had been eWEEK’s home for the last eight years after it acquired the technology news, trends and product information site from Ziff Davis Enterprise in February 2012.
Terms of the transaction were not announced.
In fact, QuinStreet—which already has highly profitable businesses in insurance, financial services and education—sold all 39 of its B2B tech publications—eWEEK, Datamation, Webopedia, IT Business Edge and eSecurityPlanet among them—to TechnologyAdvice, a Nashville, Tenn.-based B2B marketing company that creates opportunities for technology buyers to find the best business technology and technology vendors to connect with their ideal customers. Editorial operations at the publications will remain unchanged in the short term.
Focuses Only on B2B IT
TechnologyAdvice is a privately held company, founded by CEO Rob Bellenfant in 2006, that has built its own demand-generation business steadily and continues to grow. Unlike QuinStreet, TechnologyAdvice concentrates only on B2B marketing services, with deep experience in working with enterprise IT businesses—which is eWEEK’s sole focus.
TechnologyAdvice was named to the Inc. 5000 list of “America’s Fastest-Growing Private Companies” in 2014, 2015, 2016 and 2017.
At the same time on May 7, TechnologyAdvice announced it acquired Quebec-based Project-Management.com. Project-Management.com serves practitioners and technology companies in the project management industry with technology reviews, training and thought leadership content.
The acquisitions of Quinstreet’s B2B business and Project-Management.com will round out the existing TechnologyAdvice marketing capabilities with:
- custom content products, such as online events, eBooks, original and sponsored content;
- intent-based marketing programs using first-party data;
- digital advertising offerings that provide personalized marketing within a buyer’s natural research journey; and
- highly specialized professional content across IT, software development and security.
Creating New Opportunities for Tech Buyers
“These acquisitions help us further our purpose, which is to create opportunities for technology buyers, technology vendors, our team members, and our communities,” TechnologyAdvice’s Bellenfant said. “Our ability to serve new and existing B2B technology clients in innovative and meaningful ways has just exploded. These deals solidify our expansion from specialized lead-generation services to a full-service media company that can offer clients a range of media products across the funnel and to technology companies of any size.”
eWEEK, whose predecessor, PC Week, was a weekly newspaper (and later a very popular weekly magazine until 2011) founded in Boston in 1983, updated its name in 2000 after its coverage extended into the enterprise sector, far beyond the PC segment. It is among the longest-running IT trade publications in the world and continues to attract a loyal readership of IT managers, C-level executives, software developers and IT segment investors.
Editor Chris Preimesberger, who’s been with the publication since 2004, will remain in charge of the publication’s editorial operations.
“It’s wonderful and reassuring that TechnologyAdvice sought us out and wants to invest in our mission to bring the latest, most relevant IT product/services/company information and trends to our readership,” Preimesberger said. “As enterprise IT continues to branch out and become more and more complicated to buy, use and explain, the need for competent news and analysis from a third-party publication with a respected history becomes increasingly important to technology buyers.”
eWEEK will continue to showcase its well-known and respected writers and analysts, including Wayne Rash, Charles King, Rob Enderle, Zeus Kerravala, Peter Burris, Brian Solis, Frank Ohlhorst, Eric Kavanagh and others on a daily basis. Preimesberger, who created #eWEEKchat and eWEEK’s Innovation section in 2013 and features such as IT Science case studies and eWEEK Data Points articles in 2016, said he expects to add some new names to the writing/analysis lineup, in addition to new types of content to the publication.
In fact, eWEEK has already started its new eSPEAKS video-interview series, which will be publishing on the eWEEK YouTube channel soon. A new podcast series is also in the works.