HP, 3M Working on ‘Visual Hack’-Proof PC Screens for 2016

HP, 3M Working on ‘Visual Hack’-Proof PC Screens for 2016
Published: Oct 16, 2015
Updated: Feb 2, 2021
2 minute read
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Hewlett-Packard and 3M are teaming up for a new security product that will prevent wandering eyes from stealing information off your laptop screen.

The two companies said Oct. 14 that they are now collaborating to integrate new 3M privacy screens into HP’s notebook and laptop PCs. The new screens, which work similarly to traffic signals that are viewable only from straight on, are expected to be ready for market sometime next year.

HP and 3M are making a newly coined issue, “visual hacking,” the enemy in this initiative.

“With more and more PCs being used in public places, visual hacking–the act of collecting confidential information by looking at someone else’s screen–is a paramount security risk,” Alex Cho, HP’s vice president and general manager of commercial PCs, told eWEEK. “All a ‘visual hacker’ has to do is see a key subject line, an infographic or other piece of information in order for private information to be marginalized.

“This new project is designed to not only protect the privacy of the individual user, but also provides security for valuable company assets.”

In a recent Ponemon Institute survey, HP said, nearly 90 percent of attempts to steal sensitive business information using only visual means were successful. Compromised information included contact lists, customer information, corporate financials, and employee access and login credentials, the study reported.

The planned commercialized product from the HP and 3M relationship integrates the privacy function directly into the notebook display, creating an on demand electronic privacy solution. Users will be able to toggle the new display technology on and off, Cho said.

Cho said that the optional screen function will be integrated into HP notebooks and laptops beginning in 2016.

Chris Preimesberger

Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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