Micron, Qualcomm Developing New-Gen IT Controls for Cars

NEWS FROM CES 2019: Micron and Qualcomm join forces for improved in-vehicle control IT and infotainment in future vehicles. These will feature telematics information and a human-machine interface (HMI) that permits user-configurable displays.

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Memory chip maker Micron Technology revealed Jan. 8 at the Consumer Electronics Show 2019 that it is working with Qualcomm Technologies to develop highly advanced chipsets for next-generation in-vehicle computing systems.

Automotive cockpit compute systems combine traditional multimedia and navigational features with the digital instrument cluster, heads-up display and telematics information—along with a human-machine interface (HMI) that permits user-configurable displays for a personalized environment. Using artificial intelligence, these systems enhance the user experience and minimize distractions through features such as voice and driver recognition, as well as driver alert monitoring, Micron said.

Faster computational processing and higher-performance memory and storage are necessary to meet the performance expectations of these cockpit systems, Micron said.

The increased level of power and speed needed to update in-cabin experiences requires system-level design expertise and innovation to efficiently accelerate data integration, Micron said. To this end, the company is helping Qualcomm optimize Micron’s new high-density automotive-grade LPDDR4X memory devices for third-generation Qualcomm Snapdragon Automotive Cockpit Platforms.

As a result, the companies are also working to validate and integrate Micron’s memory solutions into Snapdragon Automotive Cockpit Platforms to provide high-performance reference solutions for Qualcomm’s customers, Micron said.

Micron's LPDDR4X memory devices provide a system capacity range between 2GB and 16GB with throughput rates of up to 546 Gb/s. This fast throughput supports high-resolution 3D graphic displays in automotive infotainment systems along with the requisite memory bandwidth associated with compute-intensive platforms ideal for advanced driver-assistance systems.

The Snapdragon Automotive Cockpit Platforms are designed to deliver higher levels of computing needed for advanced capabilities featured in future-generation vehicles, including highly intuitive AI experiences, Micron said. The platforms also enable precise navigation capabilities and provide higher-resolution video experiences, the company said.

“Tomorrow’s feature-rich automotive cockpits incorporate multiple displays with higher resolutions, in addition to advanced human-machine interfaces and applications—all of which continue to demand higher performance,” said Kris Baxter, vice president of marketing for Micron’s Embedded Business Unit.

The Snapdragon Automotive Cockpit Platforms featuring Micron technologies are being demonstrated at Qualcomm Technologies’ automotive booth, located in the North Hall (booth #5609), during CES in Las Vegas, Jan. 8–11.

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Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 15 years and more than 4,000 articles at eWEEK, he has distinguished himself in reporting...