Microsoft unveiled its next-generation video game and multimedia console, the Xbox One, on May 21. Shrouded in an angular black enclosure, and joined by the updated versions of the Xbox controller and Kinect sensor, the new hardware is capable of generating the fast, fluid and high-fidelity graphics that gamers clamor for.
But video games are just part of the Xbox One story.
In a telling move, Microsoft officials first demonstrated the new console's Kinect-enabled personalization features and live TV viewing capabilities, followed shortly thereafter by entertainment search, Web browsing and video-calling capabilities. Microsoft is making it clear that while consumers may come for the games, the company wants them to stick around for the services, namely Skype and Bing.
Tony Bates, CEO of Microsoft's Skype division, noted in a May 22 blog post that Xbox One is a big step in an effort to "re-humanize communications" and popularize video calls in the living room. "For the very first time, Skype for Xbox One lets you enjoy your Xbox games, apps and live TV with friends and family as if they were right there with you in the living room, all through features such as group video calling and Snap," he wrote.
In contrast to a majority of Webcams and the imaging components of most smartphones and tablets, the new Kinect's camera features a wide-angle field of view, allowing group calls from a couch without crowding together, Bates revealed. Additionally, Skype on Xbox One enables full 1080p HD resolution video calls (bandwidth permitting) and advanced noise-canceling capabilities that single out voices and filter out extraneous noises.
Bing will also play a huge role in the new Xbox experience, according to Microsoft's Frank X. Shaw, corporate vice president of corporate communications.
When you search by voice for movies, TV shows or music, Bing is the service providing the instant responses. That experience is going to get a whole lot better with Xbox One," Shaw wrote in The Official Microsoft Blog.
Combined with the new multitasking capabilities made possible by snap mode, Shaw envisions that users will engage with media rather than just consume it. Instead of watching a movie, for instance, they can delve into its production without reaching for a tablet, smartphone or notebook PC.
"Now IE with Bing as my home page is running next to the movie I'm watching. Finding information about the cast is, yes, just a snap," wrote Shaw.
Anchoring these new experiences will be a massively upgraded Xbox Live cloud infrastructure.
"When we begin selling Xbox One, we'll have 300,000 servers delivering the service," wrote Shaw, reiterating Marc Whitten's disclosure during the Xbox One reveal.
Currently, 15,000 servers power Xbox Live.
Delivering fluid, near-instant cloud-based services requires some major investments on the back end. "That's how you deliver a highly scalable, highly available service to tens of millions of simultaneous users, and provide the kind of split-second switching between games, television and entertainment apps that we witnessed yesterday," Shaw wrote.