Change or Die
Adapting on the fly is a key to growth for some ASPs. Take digiMine, a provider of data warehousing and mining services that has moved up-market from its planned customer base since launching last September. "We thought the mid-tier companies were not dealing with the data they generate, but we found that even the largest companies on the Web are struggling with the same problem," says co-founder Nick Besbeas. The company has announced more than 30 customers.
Tom Kelly, the new chief executive at eOnline, says he got the job because the ASP needed some gray hair in management to handle growth, but he adds that he was speaking metaphorically. "I still have my hair, but its not gray yet," says Kelly, 48, who previously took Blaze Software public. "I have been around the block in terms of IPOs [initial public offerings] and financings."