Accenture’s Greg Douglass on the Growth of the Chief Transformation Officer | eWEEK | eWeek

Accenture’s Greg Douglass on the Growth of the Chief Transformation Officer

future enterprise
Written By
James Maguire
James Maguire
Oct 25, 2022
1 minute read
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I spoke with Greg Douglass, Global Lead, Technology Strategy & Advisory at Accenture, about why companies need a Chief Transformation Officer. We also discussed the state of digital transformation as companies grapple with new technologies.

Among the topics we discussed:

  • As you survey digital transformation here in late 2022, what are the major drivers, either as challenges or tailwinds for digital transformation?
  • Why do companies need a Chief Transformation Officer? Isn’t digital transformation happening through the organization at many levels already?
  • This CTO position will itself change with every new chapter in tech, correct? It calls for a highly flexible individual – and a company that accepts a highly flexible role. Thoughts?
  • What qualities will the ideal CTO possess?
  • The future of the CTO position? How will this position change as technology changes?



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