The CIO/CMO Relationship: Promoting Digital Transformation | eWEEK | eWeek

The CIO/CMO Relationship: Promoting Digital Transformation

The CIO/CMO Relationship: Promoting Digital Transformation
Written By
James Maguire
James Maguire
Aug 19, 2021
1 minute read
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I spoke with four top thought leaders about a key issue in digital transformation: the CIO-CMO relationship, and whether the challenges in this alliance are a tech or a human problem.

The experts:

Tiffani Bova – global growth evangelist at Salesforce.

Myles Suer – #CIOChat Facilitator; Director of Solutions Marketing, Alation.

Kimberly A. Whitler – Associate Professor of Business Administration at the University of Virginia. Author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Jay Ferro – CIO of ERT, a global data and technology company.

Listen to the podcast:



Watch the video:

 

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