I spoke with four top thought leaders about a key issue in digital transformation: the CIO-CMO relationship, and whether the challenges in this alliance are a tech or a human problem.
The experts:
Tiffani Bova – global growth evangelist at Salesforce.
Myles Suer – #CIOChat Facilitator; Director of Solutions Marketing, Alation.
Kimberly A. Whitler – Associate Professor of Business Administration at the University of Virginia. Author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value
Jay Ferro – CIO of ERT, a global data and technology company.
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