1Domain Names: Small Businesses Struggle to Find the Right Web Addresses
by Nathan Eddy
2Small-Business Owners Unsatisfied
Of small-business owners with a Website or blog, just under half expressed dissatisfaction with their current domain name choice.
3A Good Name Is Hard to Find
Business owners appear to be pessimistic about their chances of finding a great domain name that is still available.
4The Wrong Domain Might Hurt Business
The majority of survey respondents think they’ve lost business because they didn’t get their first choice of a domain name.
5The Hassle of Finding a Domain Name That’s Available
Nearly half of owners struck out twice before finally finding an appropriate domain name, the survey revealed.
6Eager to Change Their Name
The majority of small-business owners said they would change the domain name of their Website or blog if it were possible.
7What’s in a Name, Anyway?
Equally important is what goes after it, actually; just 37 percent of surveyed small-business owners consider the domain extension.
8Website Education is Not in Their Domain
Nearly one in three (29 percent) said they didn’t know what a domain extension is, and two in five of the 71 percent that said they did know what it is were actually wrong.
9Changing With the Times—and Lengths—Is Important
In the next year, the Internet is expected to change dramatically, with hundreds of new domain extensions launching, such as .nyc, .green, .app and .movie.
10Moving to Mobile and Social Media Should Be Considered
More business owners need to consider ease of access through mobile devices and social media when considering their domain name.
11Picking the Right Name Is Important
Small-business owners who understand the distinctions among the different domain extensions, and can make the most informed choices, will be best positioned to survive and thrive online.
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