Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home IT Management
    • IT Management
    • Mobile
    • PC Hardware

    Google, Apple, Amazon Rank High in Most Attractive Companies

    By
    Nicholas Kolakowski
    -
    March 28, 2011
    Share
    Facebook
    Twitter
    Linkedin

      What makes a company attractive to potential employees?

      Universum, a research firm focused on employer branding, recently asked some 10,000 respondents to rate U.S. companies on their attractiveness as places to work. Tech ended up dominating much of the list: Google and Apple took the first two spots, respectively, followed at No. 5 by Amazon.com and, at No. 7, Microsoft.

      Those companies traded places in the top 10 with other major entities such as NASA, the U.S. State Department and Disney. A firm with tens of thousands of employees and decades-long history, it seems, offers a more attractive proposition than smaller startups; indeed, the very conspicuous absence of any hot startups from the list-Facebook isn’t present, for example-hints that, in the wake of the past few years’ economic upheavals, size and stability are particularly magnetic features for potential employees.

      Those tech companies’ presence on the list also speaks to the white-hot popularity of products such as the iPad, Google Android smartphones, Kindle e-readers, and the Kinect hands-free controller for Xbox. Who wouldn’t want to work for a company dominating the news and consumers’ credit-card bills? In addition, companies such as Google are famous for their benefits, which in the search engine giant’s case includes a policy of giving engineers time to work on projects that interest them (which sometimes translates into new products, in turn benefitting Google’s bottom line).

      Other companies pepper the rest of Universum’s list, albeit much further down. There’s Yahoo ranked No. 23, IBM at 30, Intel at 50, Dell 57. Again, you can assume that these companies’ hefty corporate legacies and brand-name equity have propelled them to these slots, despite shakier revenues for both Yahoo and Dell.

      AT&T arrives on the list at 59, followed by Cisco Systems at 69 and Hewlett-Packard at 77. Verizon sits at 79.

      Over the next year, several of these companies plan to pull the trigger on game-changing strategies. AT&T, for example, recently announced its $39 billion bid to buy T-Mobile; if the FCC and the Department of Justice allow that deal to happen, it will make AT&T the largest carrier in the United States. Hewlett-Packard plans to port its recently acquired webOS onto not only smartphones and tablets, but also PCs-a move that will likely irritate partner Microsoft. One question is whether big moves-by coloring a particular firm as a dynamic place to work-increases a company’s attractiveness to employees with an urge to leave their mark.

      Companies such as Google, Apple, Intel and Saleforce.com have also ranked high in surveys such as Glassdoor.com’s “50 Best Places to Work.” Maybe it all comes down to the chance to work somewhere cutting-edge. Or maybe it’s simply the really good food in the cafeteria.

      Nicholas Kolakowski
      Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×