eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.
1How Brand Trust and Relationships Drive IT Purchase Decisions
When asked what they primarily look for when making decisions, IT purchasers are most likely to say they need to “trust” a tech brand before moving forward with a sales agreement, according to a recent survey from Spiceworks. They also take comfort in acquiring enterprise products that reflect their own, personal-use consumer choices. When evaluating vendors rather than IT products, decision-makers strongly consider brand reputation and market dominance. Nearly 675 IT purchase decision-makers took part in the research, which includes generational comparisons of influences on enterprise tech acquisition choices among Millennials, Gen Xers and Baby Boomers. This slide show highlighting the survey results includes charts provided courtesy of Spiceworks.
2Trust Factor Dominates IT Buying Decisions
3Line Blurs Between Personal and Professional Tech Purchases
Nearly two-thirds of Millennial survey respondents said that the technology they buy for their personal use influences their tech purchase decisions for their organizations. Among older generations, 57 percent of Baby Boomer and 55 percent of Gen X respondents are also influenced by the tech they purchase for their personal use.
4Relationships Emerge as Sales Consideration
5Strong Brand Reputation Matters Most
6Market Leaders Poised for More Success
7Boomers, Gen X Look for Longevity
8Reliability ‘Rules’ Across the Board
9Security Remains Top Consideration
10Senior Tech Buyers Seek Support
11Employee Needs Come First
When evaluating devices for new end users, 82 percent of respondents consider the needs of the employees as a top purchase driver. Seven of 10 will take into account any performance issues with existing devices.