How Digital Technologies Help Unleash Creative Forces at Ford

When done correctly, it's the perfect blending of art and science, creating a living, breathing design that will continue to elicit an emotional response, even decades into the future. Today's automotive designers are getting a boost from the latest digital tools, with the ability to test drive cars before they ever leave the drawing board, and using the latest advances in collaborative communications to draw upon the talents of artists, engineers and scientists in real time, from all around the globe. In a rare glimpse behind the scenes of Ford's secretive Design Center in Irvine, Calif., the company's Director of Strategic Design Freeman Thomas discusses how IT and digital technology are empowering the design process, and helping Ford achieve its business objectives now and in the future.