How to Use Twitter and Social Networks in Your Business

Ziff Davis Enterprise v.p. Eric Lundquist interviews IBM's Sandy Carter at this year's ( Marketing Profs business to business conference in Boston. Sandy Carter is Vice President, SOA & WebSphere Marketing, Strategy and Channels for IBM Corporation and author of the SOA technology book: "The New Language of Business: SOA & Web 2.0." In the interview, she explains that by bringing business discipline to the new era of social networks including Twitter and FaceBook, business marketers can develop new customer channels that can lead to increased sales and customer satisfaction.