IAC in Web Video Deal

The Internet conglomerate inks Birghtcove to distribute video for its various brands.

NEW YORK (Reuters)—Internet conglomerate IAC/Interactive Corp has signed an agreement with online video syndication service Brightcove Inc to create and distribute video on the Web for IACs brands, the companies said on Wednesday.

Under the agreement, any IAC business will be able to use Brightcove to publish video content to their Web sites, manage the syndication of the video and integrate advertising with it.

"By making this platform available across IAC we can continue to deepen engagement with our online audiences, expand the reach of our brands, and open powerful new revenue streams through online video advertising across our sites," IAC chief executive Barry Diller said in a statement.

Ticketmaster, Citysearch and 23/6 are the first among the IAC businesses to use the service, the companies said. IAC is home to more than 60 Internet brands from search site Ask.com to dating service Match.com.

IAC has held a minority stake in Brightcove since December 2006. The privately-held companys other backers include Hearst Corp and AllianceBernstein L.P.

(Reporting by Emily Chasan; Editing by Valerie Lee)