Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home IT Management
    • IT Management
    • Networking

    Increasing Awareness

    By
    Debra Donston
    -
    October 13, 2007
    Share
    Facebook
    Twitter
    Linkedin

      When I was a kid, it was common to see trash lining the highway, and before crossing the Nashua River in my hometown of Fitchburg, Mass., my sister and I would guess what color the water would be. (It changed depending on the color of the paper being manufactured in the factories lining its banks.)

      All that changed not only because of stricter state and federal regulations but also because of increased awareness.

      Remember the television ad with Iron Eyes Cody, a single tear running down his cheek as he observed the polluted land (and a discarded bag of fast food was dumped at his feet)? Or Woodsy Owls admonition to, “Give a hoot! Dont pollute!”? Those campaigns made a huge impact.

      Suddenly, it wasnt OK to dump your Slurpee cup out of a moving car. And, suddenly, I understood why a river running purple wasnt a good thing.

      Theres no Iron Eyes Cody or Woodsy Owl leading the green IT charge, but the message is out there. Suddenly, its not OK to use only a fraction of your server capacity or to make IT purchases without figuring in energy efficiency and recycling costs. But with green IT, the message isnt quite as clear—or simple—as, “Dont pollute.”

      Since “green IT” appeared on eWeeks public editorial calendar as a featured topic for this issue (and eventually came to consume the issue), weve received hundreds of pitches from PR professionals offering various experts, products, Web sites, calculators and studies for consideration as we put our stories together—easily more pitches than we have ever gotten for any other edit calendar item in all my years with the company. Its been a challenge to get through and rationalize all the information weve received, and the same must be true for our readers.

      Theres probably not a vendor out there that hasnt attempted to put some kind of green spin on its tech offering. Sometimes the connection is easy to see, and sometimes its a stretch.

      As they go through the process of identifying, evaluating and procuring technology for their companies, IT managers are thus left to parse green IT promotions and to determine how much green matters based on the value their companies place on environmental responsibility. (The equation is easy when a green technology also cuts costs; it gets harder to figure out when going green means spending more.) And some companies just plain dont care about being green. (Though theyre likely loath to admit it.)

      But, in the end, the increased awareness that the green IT campaign has engendered—even if it is just a sales gimmick for some vendors—can only be a good thing.

      Give a hoot.

      Check out eWEEK.coms for the latest news, reviews and analysis on IT management.

      Debra Donston

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×