Industry Editor Puts His RFID Money Where His Mouth Is

The Editor of RFID Journal bets his readers $10,000 that simple, passive UHF RFID tags will be readily available at five cents each by 2008.

Journalists are typically supposed to remain neutral, but there comes a time when we have to show that our words match our passion.

Mark Roberti, the Editor of RFID Journal, has set aside tradition with a public wager of $10,000—thats a lot for us underpaid and cheap professional wordsmiths—that RFID is going to be where industry advocates are saying it will. His public offer is tied to a specific benchmark: end-users will be able to easily buy simple, passive UHF RFID tags for 5 cents each by 2008.

Read the entire RFID Journal column here.