Let Location Based Data Work For You

Location-based data is tied to everything these days---from the GPS device in your car to your cell phone location and now even your tweets. However, the onslaught of location-based data is tasks enterprises with even more information to sort through. Join Smarter Technology's?ö?ç?£Eric Lundquist as he sits down with Berk Charlton, Global Portfolio Director - Enterprise Business Solutions with Pitney Bowes Business Insight, for a conversation that outlines the benefits of location-aware social media networks such as Facebook and Twitter. And how organizations can harness information such as addresses and towns to communicate more effectively with customers.