Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home IT Management
    • IT Management

    Look Before You Link to Other Web Sites

    By
    eWEEK EDITORS
    -
    June 4, 2001
    Share
    Facebook
    Twitter
    Linkedin

      The internet often reminds me of a giant kaleidoscope with its colorful maze linking users from one Web site to another. But beware as you go about making your site part of the maze. Connecting your site to others by linking and framing has some black-and-white pitfalls. Though the legal issues are still evolving, two biggies include potential copyright and trademark infringement.

      When linking other sites to yours, try not to use a graphic or a picture from the other site without permission, especially the other sites logo or trademark. Doing so may mislead people into believing that the other site actually endorses yours. In addition, avoid linking to a site that is sharing copyrighted material without permission. By doing so, you might be contributing to possible infringement. And, hey, just for fun—review the terms and conditions of the target site for any tasty morsels of linking info that you should probably follow.

      As for protecting your own site from unwanted linking, you may want to surf the Net periodically using targeted searches to identify unacceptable sites linking to yours that could upset your advertisers, your users or your company. If you find one, consider contacting that site and asking its operator to remove your link. In addition, if your logo is being used for linking purposes on any site, you may want to do the same. Posting some terms and conditions for linking to your site probably wouldnt hurt, either.

      Framing—which permits the visitor to remain on the current site while viewing information from a different location that is simply surrounded by the current sites border—presents a different set of issues. If your company operates a commercial site with original content, it probably generates revenue from advertisements. If you find that someone on another site is framing your material on their site, receiving advertising revenue from it and potentially confusing visitors into believing that the content is theirs, you may be able to force that other site to remove its frames or face legal wrangling. The same goes for you if you are framing another sites content.

      To minimize difficulties, you may also want to get permission from the entity to which you are linking or whose information you are framing by using a linking agreement or even an e-mail verifying that permission has been granted. If that is not practical, you could try to reduce your risk of future problems by using a disclaimer on your site that confirms you do not endorse any other Web site and that you do not approve of any one elses products or advertisements.

      Linking and framing are all the rage these days, but be sure to look before you link. If you dont, you may become lost in the maze of cyberlaw.

      eWEEK EDITORS
      eWeek editors publish top thought leaders and leading experts in emerging technology across a wide variety of Enterprise B2B sectors. Our focus is providing actionable information for today’s technology decision makers.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×